Alexa can now introduce you to Amitabh Bachchan and let you interact with that iconic voice

Amazon has brought in India’s first celebrity voice feature on Alexa with the legendary icon of Indian cinema - Amitabh Bachchan. Customers in India can now choose to add Bachchan’s voice to their Alexa experience on Echo devices or by pressing on the mic icon on the Amazon shopping app (on Android only) for an introductory price of ₹149 for one year. All you need to say is - “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact with Bachchan’s voice using the wake word ‘Amit ji’.

This celebrity experience features content handpicked by the actor and includes stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more. In addition to this, customers can also ask for music, set alarms, and get weather updates in Bachchan’s signature style.

After you’ve purchased the experience you can ask, “Amit ji, play songs from Kabhi Kabhi" or “Amitji, Sholay ke gaane bajaiye” or simply say “Amit ji, tell us a funny story”. You can also ask “Amit ji, koi kavita sunaiye” or “Amit ji, recite Madhushala”. And if you are really that big an Amitabh Bachchan fan, you can add a special touch to birthday celebrations with greetings in his voice - just say- “Amit ji, it’s my birthday”.

For your other usual tasks like shopping, general information, routines, smart home control, skills, and more, there’s always Alexa.

“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hearing how they feel about this,” said Amitabh Bachchan.

How to enable Amitabh Bachchan’s voice on Alexa

To enable this feature and start conversations with Bachchan’s voice, you need to be “introduced” by Alexa.

Here’s what you need to do:

- Say “Alexa, introduce me to Amitabh Bachchan” and listen to the instructions.

- Next, confirm your purchase.

- Say “Alexa, enable Amit ji wake word” on Echo devices to enable this feature.

- For Android users, on your Amazon shopping app, visit the Alexa section in the Settings tab and enable ‘Amit ji’ wake word.

This voice experience understands the same languages that Alexa can on your compatible devices. On your Echo devices, you can interact with Alexa and Amit ji in English, Hindi, or both. To change the language, go to the device settings on your Alexa app or just say “Alexa, speak in Hindi” to your Echo device. On the Amazon shopping app, Amit ji and Alexa can only interact in English.