Highlights: Asus Zenfone Max, Zenfone Lite launched in India, prices start at ₹5,999
Asus on Wednesday launched two new phones, Zenfone Max and ZenFone Lite, in India. Priced under ₹10,000, both the phones will be available during Flipkart’s upcoming Festive Dhamaka sale. Asus’ Zenfone Max is priced at ₹8,999 but will be available at an introductory price of ₹7,499. Zenfone Lite will be available at an introductory price of ₹5,999 (official price ₹6,999). Reliance Jio is offering a cashback of ₹2,200 with the new phones. Asus Zenfone Lite comes with a 5.45-inch HD+ IPS display. The smartphone comes with Snapdragon 430 processor with 2GB of RAM. It features 16GB of built-in storage. Zenfone Lite features 13-megapixel and 5-megapixel cameras. Other specs include face unlock and 3,000mAh battery.Asus Zenfone Max comes with a 5.45-inch HD+ IPS display. It also runs on Snapdragon 430 processor with 3GB of RAM. It comes with 32GB built-in storage. It has 13-megapixel and 8-megapixel cameras. The phone is powered by a 4,000mAh battery. Here are the highlights from Asus’ global event.
Asus Zenfone Max, Zenfone Lite launched in India (Asus)
Asus on Wednesday launched two new phones, Zenfone Max and ZenFone Lite, in India. Priced under ₹10,000, both the phones will be available during Flipkart’s upcoming Festive Dhamaka sale.
17 Oct 2018, 02:02 IST
Overview
Asus’ global event has concluded. The company has launched two new budget phones, Zenfone Max and Zenfone Lite. Stay tuned for our detailed launch report.
17 Oct 2018, 01:55 IST
Asus Zenfone Max: Full specifications
Asus Zenfone Max comes with a 5.45-inch HD+ IPS display. It also runs on Snapdragon 430 processor with 3GB of RAM. It comes with 32GB built-in storage. It has 13-megapixel and 8-megapixel cameras. The phone is powered by a 4,000mAh battery.
17 Oct 2018, 01:53 IST
Asus Zenfone Lite: Full specs
Asus Zenfone Lite comes with a 5.45-inch HD+ IPS display. The smartphone comes with Snapdragon 430 processor with 2GB of RAM. It features 16GB of built-in storage. Zenfone Lite features 13-megapixel and 5-megapixel cameras. Other specs include face unlock and 3,000mAh battery.
17 Oct 2018, 01:52 IST
Availability
Asus’ new phones will be available soon during Flipkart’s upcoming Festive Dhamaka Sale.
17 Oct 2018, 01:51 IST
Zenfone Max Price
Asus Zenfone Max will be available for ₹7,499 (introductory offer). The official price of the phone is ₹8,999.
17 Oct 2018, 01:49 IST
Price
Asus Zenfone Lite is priced at ₹6,999. The phone will be available during the festival season for ₹5,999. With Jio cashback offer, the effective price comes down to around ₹3,300.
17 Oct 2018, 01:48 IST
Schemes and discounts
Asus has partnered with Reliance Jio to offer ₹2,200 cashback on the new phones. It also comes with Flipkart’s complete mobile protection as well. The Flipkart offer will be available at an introductory price of ₹99.
17 Oct 2018, 01:47 IST
Twin Apps
Asus’ new phones come with “Twin Apps.” This essentially means you can dual accounts of apps like Facebook and WhatsApp on the phone.
17 Oct 2018, 01:45 IST
Bloatware
Asus’ new phones run on ZenUI. The company says the new UI is very light and bloatware-free. It comes with just three apps like Facebook. It also takes a dig on Xiaomi for showing ads within the UI.
17 Oct 2018, 01:44 IST
Audio
Both Asus phones come with an AudioWizard for personalised audio experience. An “Outdoor Mode” that enhances sound quality despite ambience noise.
17 Oct 2018, 01:43 IST
Mobile Manager
Asus new phones come with a dedicated Mobile Manager platform. The hub features shortcuts to key tools like PowerMaster Battery Modes, Battery Saving, Notification Management, and Security and Permissions
17 Oct 2018, 01:41 IST
Battery
Asus Zenfone Lite comes with 3,000mAh battery whereas Asus Zenfone Max has 4,000mAh battery.
17 Oct 2018, 01:41 IST
Biometric sensors
Both the phones come with face unlock feature. Zenfone Max has fingerprint scanner as well.
17 Oct 2018, 01:40 IST
Camera
Asus Zenfone Lite has 5-megapixel camera on the front with LED Flash. It supports full HD video recording. Asus Zenfone Max comes with 8-megapixel front-facing camera with LED flash.
17 Oct 2018, 01:38 IST
Display
Asus Zenfone Lite and Zenfone Max come with 5.45-inch IPS display, 800:1 contrast ratio, HD+ display.
17 Oct 2018, 01:36 IST
Zenfone Max
Asus Zenfone Max comes with 2.5D glass, 82% screen-to-body ratio and weighs around 150 grams.
17 Oct 2018, 01:35 IST
Asus Zenfone Lite
Asus Zenfone Lite comes with 2GB RAM, 16GB built-in storage, and 256GB expandable storage.
17 Oct 2018, 01:33 IST
Low-end processor
Asus is using Qualcomm Snapdragon 430 processor on its new budget phones. Asus says it will be democratising octa-core processors on entry-level phones.
17 Oct 2018, 01:32 IST
Asus Zenfone Lite, Zenfone Max
Asus officially announces Zenfone Lite and Zenfone Max budget smartphones in India.
17 Oct 2018, 01:30 IST
Event kicks off
Asus’ global event kicks off. Asus says it has added 15 new functions in Zenfone 5Z since its launch.
17 Oct 2018, 01:25 IST
Big battery
Asus claims its new phones will deliver up to two days of battery life. Note that Asus’ Zenfone Max Pro M1 comes with a large 5,000mAh battery.
17 Oct 2018, 01:23 IST
Event to begin shortly
Asus’ event will begin in a few minutes. According to the company’s latest tweet, two new phones focused on performance will be launched.
17 Oct 2018, 01:16 IST
Zenfone Max Pro M2
Asus hasn’t revealed the names of its new phones but speculations are the company will launch the successor to Zenfone Max Pro M1, a popular budget smartphone that competes with Redmi Note 5.
17 Oct 2018, 01:04 IST
Global launch
Asus says it will make a global announcement on Wednesday. This essentially means the phone will be first available in India before rolling out to other markets.
17 Oct 2018, 12:56 IST
Watch livestream
You can watch livestream of Asus’ global launch event in India on YouTube. Click this link to watch the livestream. The event is scheduled to start at 1:30PM.
17 Oct 2018, 12:46 IST
New Redmi Note 5 rivals?
Asus’ new phones are said to be priced under ₹10,000, a segment where Xiaomi is the leading brand. Asus’ new phones are said to compete with Redmi Note 5 and Redmi 6 Pro smartphones.
17 Oct 2018, 12:34 IST
Octa-core processor
Asus will be launching two new phones with octa-core processors. Considering that the new phones will be targeted at the budget segment, Asus may have gone ahead with Qualcomm’s Snapdragon 636 or 660 processors.
First Published Date: 17 Oct, 11:58 IST
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17 Oct 2018, 02:02 IST