Chingari users now have access to hoichoi’s content

Chingari on Thursday announced a partnership with hoichoi, an OTT platform. Through this partnership, Chingari users will have access to hoichoi’s content such as short video clips, dialogues and snippets from their most popular and upcoming shows.

“Combining efforts with another distribution platform will build a wider audience base and a powerful partnership as our content options are unlimited when it comes to entertaining audiences globally. Hopefully, this vast array of exclusive content will be accessible to a large base of users through this association,” Soumya Mukherjee, hoichoi’s Revenue and Strategy Head added.

The announcement comes after Chingari revealed it had recorded highest engagement time - more than 51 minutes per day. The company said the average engagement time was higher than Facebook’s and other Indian social networking platforms.

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“From its very start, Chingari has been offering engaging short videos in Bangla on its platform and the incorporation of Hoichoi content will be an additional attraction for the 38-million-strong Chingari family. We are confident that the new content will receive immense love from our users,” Sumit Ghosh, Co-founder and CEO of Chingari App in a release.

Of late, Chingari has made efforts to increase content catalogue on its platform. The company recently signed a deal with ALTBalaji. It has launched Chingari Multiplex, a new OTT platform in partnership with NH Studioz.

Chingari has so far raised $4.5 million in two rounds. According to Ghosh, Chingari will now look for a larger series A funding in the next three months.