HT TECH wants to start sending you push notifications. Click allow to subscribe

Google Search to combat explicit deepfakes and protect privacy in search results with new algorithm update

Google has modified its search algorithm to better handle explicit deepfakes, with the goal of reducing their visibility and improving content removal for those affected.

By: MD IJAJ KHAN
Updated on: Aug 01 2024, 15:54 IST
Google has updated its search algorithm to combat the spread of explicit deepfakes and protect privacy. (unsplash)

Google has launched an update to its search algorithm aimed at addressing the issue of explicit deepfakes, which have raised significant privacy concerns. Deepfakes, or AI-generated images and videos showing individuals in compromising situations without their consent, have increasingly appeared in search results, complicating efforts for victims to manage their online presence.

To tackle this problem, Google has introduced several changes to its search system and content removal procedures. The new features include:

You may be interested in

Mobiles Tablets Laptops

Also read: Google Maps gets a redesign for Android devices: Check what’s new

Also read: Looking for a smartphone? To check mobile finder click here.

Content Removal Process

Google has improved its systems to expedite the removal of non-consensual explicit deepfake content from search results. Once a removal request is approved, the system will attempt to filter similar explicit results from related searches for the affected person. Additionally, a new scanning system will help identify and remove duplicate images after the initial removal.

Ranking System Adjustments

The search algorithm now aims to reduce the visibility of explicit deepfake content in search results. For queries that involve explicit content and personal names, the system will prioritise non-explicit content, such as news articles, over explicit materials.

Also read: Reddit CEO wants Microsoft and others to pay up or stop using its content to train AI: All you need to know

Site Ranking Changes

Websites that have numerous pages removed due to fake explicit imagery may experience changes in their overall search rankings.

Reported Impact

Google reports that these updates have significantly reduced the exposure to explicit image results for specific queries. The company has observed a reduction of over 70 percent in targeted searches related to explicit content.

Also read: iPhone users get AI summarisation feature in Safari app with iOS 18.1 beta: What is it and how it works

Industry Context

The issue of explicit deepfakes extends beyond search engines, and Google plans to work with industry partners and experts to tackle this broader challenge. Emma Higham, a Product Manager at Google, noted that while these updates represent significant progress, ongoing efforts are necessary to further address the issue. 

This update underscores Google’s commitment to adapting its search functionalities to meet emerging digital content challenges.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 01 Aug, 15:54 IST
Tags:
NEXT ARTICLE BEGINS