Twitter's announcement to increase the length of its posts to 280 characters has invited mixed responses from its users, but brands on the social media platform are using the opportunity for some cheeky promotions.
Although the new feature is yet to be rolled out completely, Twitter has enabled select accounts to play around with the revised character limit.
Twitter's update has been receiving mixed reactions, with users churning out jokes and memes.
Here are a few tweets by brands that caught the users' eye:
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