Advertising revenue on X Corp., the social media platform formerly known as Twitter, is still down 60%, “primarily due to pressure on advertisers” mounted by the Anti-Defamation League (ADL), owner Elon Musk said in a series of posts Monday.
Musk said the ADL has been “trying to kill” the platform since he bought it last year, by “falsely accusing” it and him of being anti-Semitic. He added that legal action was one possible option if the non-profit organization persisted with its accusations. Musk said he was “pro free speech” but against anti-Semitism “of any kind.”
The ADL has said that reports of harassment and extremist content on the platform have spiked since Musk’s takeover.
While X no longer needs to bring US advertising revenue back to prior levels in order to survive, it “would be nice” to see the numbers bounce back, Musk added in another post.
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