Swiss luxury watchmaker Tag Heuer has ventured into tech market with a luxury handset - Tag Heuer Racer.
Supposedly inspired by GT and Formula 1 racing cars, the new 'avant garde communication' phone is crafted with carbon fiber that makes it ultra-lightweight and shock-resistant. The device is powered by Android Gingerbread and features a unique 3D interface.
This latest entrant in the luxe phones category is all set to give competition to high-end phones such as Vertu Signature Collection and Prada phone by LG.
Tag Heuer's Racer collection is priced at $3,700 and will hit the markets in July this year.
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