Dubbed MySkyStatus, the application takes users' flight information, including departure and arrival data, and matches it to Lufthansa's feed of airline traffic. The result: automated tweets or Facebook status messages when flights take-off and land, as well as updates en route.
As quoted in media, 'Lufthansa digital agency Profero in New York devised the tool, available for any flight, as a simple way to prove the brand's differentiation, which is its 'passion for precision,' says Profero North America CEO Wayne Arnold.
Lufthansa plans to support MySkyStatus with a marketing campaign, and it is considering integrating that effort with the booking engine on Lufthansa.com.
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