Latest Tech News HT Tech Authors Gerry Smith, Nick Turner And Rebecca Greenfield

Gerry Smith, Nick Turner And Rebecca Greenfield

The unspoken subject of many of the ads: Amazon.com Inc.’s Alexa, an increasingly ubiquitous digital assistant sold by one of the world’s most powerful companies.

Feared or celebrated, Amazon’s Alexa digital assistant is star of Super Bowl ads

Amazon had its own commercial, where it poked fun at Alexa. The ad featured rejected ideas for the technology -- including a microwave, dog collar and hot tub -- and even depicted a massive power outage triggered by Alexa.

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