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Cook also invited employees to a rare all-hands meeting on Thursday, where he intends to share more details about the quarter and take questions.
iPhone sales slowdown: Here’s Tim Cook’s memo to Apple employees
“External forces may push us around a bit, but we are not going to use them as an excuse. Nor will we just wait around until they get better,” said Tim Cook in a memo to Apple employees.
Apple has an advantage over Google and Amazon in the Chinese smart speaker market as the company’s Siri voice assistant supports Cantonese and Mandarin
Apple HomePod set to launch in China, beating Amazon and Google
The launch in China is notable as this would make Apple the first major smart speaker maker from the US to launch in China’s huge internet market
Apple has lost about a fifth of its market value since the start of October on signs of waning iPhone demand
Apple in panic mode? Company revises marketing strategy to boost iPhone sales
Apple has embarked on a series of aggressive trade-in offers that have temporarily reduced the cost of some of its latest iPhones.
US is due to raise import duties on about $200 billion worth of goods from China to 25% from 10% on January 1.
Apple iPhones may get hit with 10% tariff, Donald Trump suggests
Apple already is facing reports of suppliers cutting forecasts, signaling the new iPhone models introduced in September aren’t selling as well as anticipated
Apple iPhone X went on sale last November with the model discontinued after the new iPhone XS and iPhone XR were introduced.
Apple says some iPhone X units have faulty touch screens; offers free replacement
Apple said that the screen on some iPhone X units doesn’t respond or responds intermittently when touched.
Samsung showed off a new phone with a foldable screen in a bid to shake up a smartphone business awash with black, shiny rectangles that look increasingly similar.
Samsung introduces first Galaxy foldable smartphone that opens up like a book
Samsung’s Galaxy foldable device looks like a standard smartphone when closed but opens like a book to reveal another 7.3-inch display.
Apple posted its Q4 earnings where the company brought in $62.9 billion in revenue.
Apple will stop reporting unit sales of iPhone, iPad and Mac from next quarter
Apple’s latest business move has sparked mixed responses from analysts.
Apple’s new iPad could feature a USB Type-C port.
New iPad Pro to MacBook: What to expect from Apple’s event on October 30
Apple’s new iPad Pro is expected to get a facelift with an edge-to-edge display and no Home button. Apple is also said to refresh its Mac lineup at the event.
Apple’s product launch on October 30 will be live streamed on the website.
Apple to launch new iPads, MacBook, and Mac mini on October 30
Apple’s new iPads will feature edge-to-edge displays, and ditch the Home button for Face ID.
The reductions affect staff in the company’s hardware, marketing, and sales divisions
Android creator Andy Rubin’s startup Essential cuts about 30% of employees
The cuts come several months after the company cancelled plans for a second version of its smartphone and paused development of a home smart device that would compete with Amazon and Google

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