# Casual games - not so casual anymore? | Brand Stories (HT Tech) > Zupee has transformed casual gaming, attracting over 100 million users with skill-based games like Ludo. The board game industry is booming, projected to grow at 5.38% annually, as it offers fun and financial rewards, fostering community engagement and personal development. # Casual games - not so casual anymore? ## Zupee has transformed casual gaming, attracting over 100 million users with skill-based games like Ludo. The board game industry is booming, projected to grow at 5.38% annually, as it offers fun and financial rewards, fostering community engagement and personal development. Mar 04 2025, 12:21 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Casual games not so casual anymore](https://images.hindustantimes.com/tech/img/2024/12/20/1600x900/Zupeeeee_1734688855312_1734688865895.png) Casual games not so casual anymore ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH "Game On!" we say as we get into a competitive spirit and roll the dice, quite literally, in Ludo. Apart from stirring a sense of nostalgia, board games have been a great escape from the chaos of everyday routine and responsibilities. Casual and board games, as a source of enjoyment, have lifted our spirits on tough days and offered a safe space for expressing emotions in a healthy way. ## Board games are skillfully casual From keeping our mental and emotional well-being in line, board and casual games have evolved as a professional industry, drawing in skilled experts along with family and friends. According to a report by Statista, the board games market is snowballing to a new high as the industry's revenue touches US$99m. The market is augmenting to a wide-spread segment with a projected annual growth rate of 5.38% between 2024 and 2029. ## Bringing in a new perspective With the growth of the board games industry, someone was bound to lead the change by carrying the beacon of new-age gaming; this is where Zupee stepped in. The platform is home to more than 8 crore registered users, making skill-based games the new cool in the gaming industry. The name is known for sparking joy by nourishing gamers' visual, artsy, nostalgic and competitive gaming cravings while enabling people to enjoy added benefits from the games they play. ## Leading with Ludo Taking the lead with casual games like Ludo and turning them into challenging combats between players with similar skill sets, Zupee is turning gameplay into a fascinating round of "I am so winning this one". Empowering people to become skilled players, the platform is now a category creator aiding gamers to play & win. ## The one where everyone unites Creating an environment where communities come together and play across a technologically-led platform, Zupee is further laying the foundation for an all-inclusive space for one to evolve their gameplay. ## Board and card games paving the path to success Many of us are fascinated by the idea of board games, something as casual as Trump Card Mania or Snakes and Ladders, being appreciated for their mere simplicity. With that fascination comes a curious question, the one that says, "But how is this working for the masses, though?" The answer comes easily to the creator in the lead; it works because of numbers. It is intriguing to understand that India stands proudly with 45% of the population being under the age of 35, as per a report by Indian Brand Equity Foundation (IBEF) and a study by Worldometer 2024. With 600 million+ people falling under that age bracket, it makes for an obvious choice for them to be passionate about technology and gaming. That fact alone has helped build a base for the casual gaming segment, with Zupee observing the current demand in the market and creatively bringing forth a money game app that not only entertains but also stacks coins for one's pockets. ## Revving up the gaming vertical to a new high Bringing revolution in the gaming industry with its offering, Zupee has redefined gameplay in contemporary gaming. It has amalgamated entertainment and opportunities in a blend that supports monetary rewards for its audience. The brand is leaving no stone unturned when it comes to ascending the board game vertical to a new sky of success, professionalism and profitability. ## Mutual growth: the way ahead Working on the principle of James Cash Penny, a famous businessman, once said, "Growth is never by mere chance. It is the result of forces working together," Zupee has not only created a new segment altogether but also focused on the mutual growth of its users and employees alike. This further ensures the commencement of a new legacy that categorically represents a healthy enterprise and business idea being led to fruition. Growing collectively, supporting its internal workforce and external target audience, the brand has positioned itself as a key driver of change in the casual gaming industry. Disclaimer: This article is sponsored content curated by HT Syndication. The inputs and details accounted for in the article do not necessarily reflect those of HT, and HT does not endorse or assume any responsibility for the information provided. Want to get your story featured as above? click here! Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel. 20 Dec, 17:07 IST ### Related Stories 07 Oct 2026 71,734,688,522,542 NEXT ARTICLE BEGINS ![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png) ## Tips & Tricks ![Ghibli-style art](https://images.hindustantimes.com/tech/img/2025/03/28/414x233/ChatGPT_Ghibli_style_images_1743161814450_1743161814596.jpg) ### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide ![How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide](https://images.hindustantimes.com/tech/img/2025/02/14/414x233/invites_1738728829564_1739543695649.png) ### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide ![Apple TV app arrives on Android phones and tablets: What you get and how to install it](https://images.hindustantimes.com/tech/img/2025/02/13/414x233/unnamed_1739426557335_1739426567634.jpg) ### Apple TV app arrives on Android phones and tablets: What you get and how to install it ![Vodafone Idea OTT plans](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how ![Android data transfer methods](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### How to transfer data from one Android to another using Google backup, USB-C cable, and more ## Editor’s Pick ![iPhone 16e launched with A18 chip, Apple AI—bringing flagship power on a budget: Check specs, price](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iPhone 16e launched in India: All details about the new budget mobile from Apple ![DeepSeek was founded in China with only a fraction of the budget of the top AI companies in the US.](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained ![iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on ![Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini ![iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update ## Trending Stories ![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order ![Infinix Note 50s 5G+](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC ![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more ![Apple Intelligence AI training](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Apple plans to train AI using your on-device data without accessing personal content or emails: Report ![CMF Buds 2](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside keep up with tech ![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png) ![Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-twitter.png) ![WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-whatsApp.png) ![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png) ## Gaming ![Check out these five gaming monitors under ₹20,000,](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Top 5 gaming monitors under ₹20000 you should consider ![gaming consoles](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off ![Pokémon GO Wild Area 2025](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges ![Shade Silver](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Shade Silver free on Steam for a limited time: Here’s how to get it ![Call of duty](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak ![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png) ## Trending News ### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order ![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.livemint.com/static/static/1x1_img.gif) ### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC ![Infinix Note 50s 5G+](https://images.livemint.com/static/static/1x1_img.gif) ### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more ![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.livemint.com/static/static/1x1_img.gif) ### Apple plans to train AI using your on-device data without accessing personal content or emails: Report ![Apple Intelligence AI training](https://images.livemint.com/static/static/1x1_img.gif) ### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside ![CMF Buds 2](https://images.livemint.com/static/static/1x1_img.gif) ## Trending Gadgets Mobiles Laptops Tablets ![HT Tech](https://images.hindustantimes.com/tech/static/revamp/images/png/HT_tech-new.gif) - https://tech.hindustantimes.com/brand-stories/casual-games-not-so-casual-anymore-71734688522542.html