YouTube and LinkedIn enters gaming arena with new features and titles to enhance user engagement across platforms | Gaming News

YouTube and LinkedIn enters gaming arena with new features and titles to enhance user engagement across platforms

YouTube and LinkedIn are now offering games to engage users, joining Netflix in expanding entertainment options beyond streaming. Here's how to play.

| Updated on: Jul 08 2024, 17:28 IST
Top 5 Anime series on Netflix that you should be watching; Demon Slayer, Black Clover, more
YouTube and LinkedIn enters gaming arena with new features and titles to enhance user engagement across platforms
1/6 Demon Slayer: Kimetsu no Yaiba - This fantasy shounen (aimed primarily at a young male audience) follows young Tanjiro Kamado who aims to become a Demon Slayer and find the demon that killed his family and turned his sister Nezuko into a demon. This is a great time to watch the series as the finale of season 3 just aired on June 18.  (Ufotable)
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2/6 Black Clover - Set in a world filled with wizards, witches, and magic, this shounen follows Asta, a young boy born without any magic power who is given a rare grimoire that grants him anti-magic abilities, and Yuno, who was born as a prodigy with immense magical power and the talent to control wind magic.  (Crunchyroll)
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3/6 Monster - This seinen (aimed primarily at young adult men, who are 18 or above) series is a psychological thriller that focuses on the story of Doctor Kenzou Tenma, a Japanese surgeon living in Dusseldorf, Germany whose life turns chaotic after getting himself involved with one of his former patients who is not what he seems.  (Netflix)
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4/6 Code Geass - This sci-fi anime is one of the most highly-rated series you can watch on Netflix. The story revolves around Lelouch Lamperouge, a student in the fictional Holy Empire of Britannia, a dominant military nation. But things take a strange turn when Lelouch awakens an ancient power that can change the course of the world. (Netflix)
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5/6 Jojo’s Bizarre Adventure - If you prefer something light-hearted yet filled with action, and at times, psychological warfare, then Jojo will be an anime series you would hate to miss. There are multiple stories, all revolving around a protagonist named Jojo, and the magical ability that they possess.  (Netflix)
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6/6 Bonus: Cowboy Bebop - This neo-noir space western anime series is a treat to watch. Although the animation and artwork are pretty dated given that the series first came out in 1997, the story and the characters are some of the best you will see in anime storytelling.  (Netflix)
YouTube and LinkedIn enters gaming arena with new features and titles to enhance user engagement across platforms
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Discover how YouTube and LinkedIn are diving into gaming, offering new ways to engage their users. (AFP)

In a bid to capture users' attention in an increasingly competitive digital landscape, YouTube and LinkedIn have added games to their platforms. As companies seek innovative ways to retain users, the expansion into gaming appears promising, with the global market valued at $221 billion. Here's a look at how these platforms are integrating games and what users can expect.

Netflix Games

Netflix has significantly diversified its offerings with nearly 100 games, including popular titles such as GTA: The Trilogy, Assassin's Creed, and Monument Valley. Leveraging its extensive intellectual property, Netflix features games based on its original series like "Love Is Blind," "The Queen's Gambit," and "Stranger Things." Subscribers can access these games through the Netflix mobile app on iOS and Android devices, where they can browse the library and download games from Google Play or Apple's App Store. Subscription plans range from $6.99/month for the Standard with ads to $22.99/month for Premium. As of now, there are no in-game purchases or ads, but this could change in the future, Techcrunch reported

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Since entering the gaming industry in 2021, Netflix's games have gained significant traction, achieving 81.2 million downloads worldwide in 2023. The company is continuously evolving its gaming segment, with recent experiments including browser-based gameplay, gamer tags, and testing a cloud gaming service.

YouTube Playables

YouTube, a hub for gaming content and livestreams, has seamlessly integrated gaming features into its platform. Launched in May 2024, YouTube's “Playables” offers over 75 minigames, including popular titles like Angry Birds Showdown, Cut the Rope, Trivia Crack, and 8 Ball Billiards Classic. These games are designed to be quick distractions during commutes or casual additions to video viewing sessions. Initially exclusive to Premium subscribers, these games are now available for free to all users on desktop, Android, and iOS devices without any downloads required.

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LinkedIn, traditionally a professional networking platform, has ventured into gaming to broaden its appeal. In May, LinkedIn introduced three games: Queens, a Sudoku-style game; Crossclimb, a trivia game; and Pinpoint, similar to the New York Times' Connections game. These games are designed to foster connections among users and can be played once a day with first-degree connections, enhancing engagement within professional networks.

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By integrating gaming features, YouTube and LinkedIn are exploring new ways to enhance user engagement and retention, reflecting a broader trend in the digital landscape.


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First Published Date: 08 Jul, 17:28 IST