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5 easy things to keep in mind while choosing a domain name for your website

While the process of registering a domain name is easy to follow and requires little technical expertise, a lot of businesses especially small and local businesses, may struggle with choosing the right domain name.

Picking the right domain name is the first step you can take to help set up a path for a successful online business journey.
Picking the right domain name is the first step you can take to help set up a path for a successful online business journey. (Pixabay)

A domain name is the most essential part of your business website and acts as a digital visiting card for your business. Picking the right domain name is the first step you can take to help set up a path for a successful online business journey. Here are some helpful tips for small businesses to consider before choosing and registering their domain name.

While the process of registering a domain name is easy to follow and requires little technical expertise, a lot of businesses especially small and local businesses, may struggle with choosing the right domain name and extension which they feel best matches the nature and size of their business.

To make things easier for you, here are 5 easy things to keep in mind, courtesy the experts at GoDaddy, when you dive in to set up your own domain:

1. Easy to type, easy to remember

Finding a domain name that’s easy to type is highly recommended. 

It is a common practice not to use any slang words or words with multiple spellings, as it might become harder for your customers to find your website. Make sure to choose a domain name that is short and easy to remember. If your domain name is long and complex, you risk customers mistyping or misspelling it. Be precise and make it simple to read, easy to say, and easy for people to remember. 

You might want to try sharing your domain name idea with others and see if they can say and spell it.

2. Stay Relevant

Keywords play an important role in the choice of a domain name. 

Using keywords relevant to your industry and business can help to make it easier for people to track you among many websites and can help to improve your ranking on search engines results pages. On the other hand, refrain from using too many keywords in your domain name, you’ll want to strike a good balance. 

Another quick tip to keep in mind is choosing the extensions such as .com or .in at the end of web addresses. These can have specific uses, so make sure to choose one that works best for your business. Presently, .com is seen as the most popular domain name extension, but it can be tough to get a short and memorable .com domain name because it’s been around for so long, so .co might be a choice. 

Another option may be to consider choosing a domain extension like .in which shows that your business is located locally, right here in India. Similarly, people can choose co.in for India global businesses and .org for public service companies.

You can easily forward any additional domain names for your business by forwarding any additional domains to your primary website. To stay ahead of protecting your brand, you may also want to consider purchasing various domain extensions, as well as misspelled versions of your domain name. This can help to evade potential competitors from registering other versions and helps to ensure that your customers are directed to your website, even if they may mistype it.

3. Avoid numbers and hyphens

Numbers and hyphens are often misunderstood when included in a domain name. While they can provide a name variation, yet people might misinterpret the numerals. For instance, people can mistake a numeral (5) with spelled out (five) or forget the dash. If you need these in your domain, register a variety of possible variations to be safer for possible misspellings.

4. Make sure it's available and not trademarked already

It is important to make sure that the domain name you’ve selected isn’t trademarked, copyrighted, or being used by another company. It could result in a costly situation impacting your business. If you’re having trouble finding an available domain name, domain registrars will suggest alternate names during your domain search, to help you find the perfect domain name for your new venture.

5. Purchase the right domain name

Businesses can make smart choices when buying domain names when starting afresh in the form of domain auction, especially if the domain name they would like is already taken by someone else. 

Domain auctions serve as a “marketplace” for both buyers and sellers to get together and make deals to buy and sell domain names. Domain auctions exist for buyers to get a name that can take their website to the next level.

Domain names sell quickly. If you have been thinking of creating a digital presence for your business, now is the time to start thinking about choosing and registering a domain name, to help your business grow online long into the future.

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