Instagram product tag feature now available; know how to tag products in Instagram posts

The product tag feature is now available for all Instagram users in the US. Check how to use the feature.

Business owners on Instagram will receive a notification whenever someone will tag a product of their brand in the Instagram posts. (Unsplash)

Instagram is expanding the use of 'Product Tagging Feature' to all the users in the US over the next few months. Earlier, only Instagram business accounts or creators could tag the businesses for their products in their posts. But now, meta-owned social media has enabled the feature for all the users, who will be able to tag products from businesses for Instagram, TechCrunch report confirmed. According to Instagram, this expansion of the product tagging feature to all Instagram users will make it easier to find new products from their followers and will eventually help the businesses to boost growth on the platform, as they will get a notification whenever someone tags them.

“Scored a new pair of earrings from a small business you love? Tag the product in your Feed post so your friends and followers can learn more about the earrings and shop them,” TechCrunch quoted Instagram. It further says that people use Instagram to share and discover new ideas and trends. And this product tagging feature will allow small businesses to grow with their more reach of products via normal users. Ultimately, users will share how they style their looks along with the used products and hence it will work as a word of mouth promotion for small businesses.

Back in 2020, Instagram had launched its Shop tab which is a place for users to browse products from their favourite brands or Instagram business creators. Even according to Instagram, on average around 1.6 million Instagram users tag at least one brand each week. If you are also eager to share your used products from favourite brands, then here are the simple steps for you to tag a product in your Instagram post.

How to use the Instagram Product Tagging feature?

Step 1:

Now all the Instagram users in the US can use the Product Tagging feature. To tag a product, you will need to first create a post as you would do normally. 

Step 2:

Then, add filters or any adjustments in the post, similar to the way you do for a normal post.

Step 3:

After that proceed to the next page and tag the brand of the product that you want to share along with your post via the ‘Tag People’ option. 

Step 4:

Now, you will see the ‘Tag Products’ option where you can tap on the product in your post and search for the specific product name of the tagged brand. 

Step 5:

Add the name of the product. Now add the final things such as caption, location and more if you want and then ‘Share’.