Apple MacBook Air with M2 chip spells big trouble for Windows laptops!

Does the Apple MacBook Air with M2 chip may well spell disaster for Windows laptop makers? This new report shared interesting insights! Check here.

| Updated on: Aug 22 2022, 13:39 IST
Apple MacBook Air with M2
Apple MacBook Air with M2 chip may negatively affect the sales of Windows laptops, a new report suggested. (Apple)
Apple MacBook Air with M2
Apple MacBook Air with M2 chip may negatively affect the sales of Windows laptops, a new report suggested. (Apple)

Apple is gearing up to launch the MacBook Air with the latest M2 chip. And as per the touted upgrades and features of the new Apple Macbook, hopes are high that it may well bulldoze rivals, especially Microsoft Windows laptops. In fact, the redesigned MacBook Air has left some Windows laptop manufacturers quite worried! The worry is all about the likelihood of Apple Macbook Air laptops sales. It is expected that the laptop's sales will be outstanding. These may be so high that the laptop may well eat into the profits of Intel-powered Windows laptops. This comes from some industry sources cited by a Digitimes report.

"A Wintel brand vendor pointed out that at a price point of $1,000 to $1,500, the MacBook Air will crowd out other high-end notebooks (sic)," the Digitimes report claims. Here, the report refers to Windows laptops powered by Intel processors with the word "Wintel". The report further mentions that the latest upgrades to the M2 processor along with the camera lens, and the casing has made the new MacBook Air a bit pricier than before but comes within an acceptable range for consumers.

However, the report sees the current generation of MacBooks finally within the right price and performance to start attracting those who were previously disinterested in purchasing a Mac system. The report also emphasizes the concerns of Windows laptop makers who are worrying about weakening consumer sentiment driven by inflation and economic twists.

What this new MacBook Air with M2 looks like

The new MacBook Air is now available to order and starts at $1,199 and $1,099 for education segment in the United States. The latest M2 chipset is claimed to offer up to 18 percent faster CPU performance and up to 35 percent faster graphics performance than the previous M1 chip. This features a large 13.6-inch Liquid Retina display, a 1080p FaceTime HD camera, a four-speaker sound system, up to 18 hours of battery life, and MagSafe charging. You can get this in four colour options including - midnight, starlight, silver, and space gray.

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First Published Date: 08 Jul, 12:22 IST
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