iPhone 14 line launch: Apple puts on first in-person event since start of pandemic

  • iPhone 14 launch today. Apple is expected to unveil the 14th series of its iconic and ubiquitous iPhone on Wednesday at its first in-person product launch event since before the coronavirus pandemic began.

| Updated on: Sep 07 2022, 22:22 IST
iPhone 14 to be manufactured in India after launch! Boost for Make in India initiative
iPhone 14 line launch
1/5 iPhone 14 is now said to be manufactured in India just two months after its global launch, according to a Bloomberg report. This move will narrow the gap between India and China as the two primary manufactures of iPhones in the world. (FrontPageTech)
iPhone 14 line launch
2/5 Although the date hasn’t been announced, it has been anticipated that India will ship the first batch of iPhone 14 in November this year, just two months after the launch. Apple is seeking alternatives for manufacturing iPhones as China’s clashes with the US continue, in addition to the regular Covid-19 lockdowns imposed, hampering production. (Front Page Tech)
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3/5 The report says that the high standards of security controls and “stringent seclusion” of China facilities could be difficult to replicate in India. Apple is also said to be concerned about the Indian customs officials who open up packages to cross-check with the declarations. (FrontPageTech)
iPhone 14 line launch
4/5 According to a previous report, India would only get to manufacture the 6.1-inch iPhone 14 in India. The new iPhone 14 Max and the Pro models are likely to be manufactured in China only. So far, Apple has only manufactured the standard iPhone variants in India while the Pro models have been manufactured in China. (GSMArena)
iPhone 14 line launch
5/5 The iPhone 14 is set to be launched in an Apple event on September 7 this year. Apple is expected to start its production in India two months after launch to ensure the demand meets the supply. (Graphic Designer AR7)
iPhone 14 line launch
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Attendees arrive at the Steve Jobs Theater ahead of an event at Apple Park campus in Cupertino, California, US, on Wednesday, Sept. 7, 2022. Apple is set to unveil the iPhone 14 line. (Bloomberg)

iPhone 14 launch today. Apple is expected to unveil the 14th series of its iconic and ubiquitous iPhone on Wednesday at its first in-person product launch event since before the coronavirus pandemic began.

Apart from iPhone 14, industry watchers also hope to see the new generations of Apple watches, AirPods and other updated versions of its hardware.

In addition to high tech advances, there is likely to be increased attention to prices this year with inflation hovering near four-decade highs. Even before the pandemic when the economy was booming, people were balking at the substantial price tags for smartphones with upgrades that don't win over owners of recent models.

Not sure which
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In April of 2020, just as the pandemic was crushing the U.S. economy, Apple released the second-generation iPhone SE with a price tag as low as $399, a 40% markdown from the most affordable iPhone 11 unveiled last year.

Now, with 9% inflation battering Americans' household budgets, analysts wonder if consumers won't wait a little longer to upgrade phones, or pass on the earphones that can cost as much as filling up their gas tanks each month.

“Pricing is a key watch-point in a tough macro which comprises inflationary pressures and pull back in consumer spending, but we believe it matters more for wearables which are considered more discretionary purchases relative to iPhone by consumers," JPMorgan analysts wrote.

Morgan Stanley analyst Erik Woodring predicted that in addition to the iPhone 14 family of smartphones, the company would release three new Apple watch models and possibly updates to Airpods, HomePod mini and Apple TV.

Analysts at JPMorgan expect a major screen size update to the iPhone mini and a new, more rugged Apple Watch Pro as well as enhanced sound quality on the AirPods pro.

The event will be streamed from Apple's Cupertino, California headquarters starting at 10 a.m. local time.

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First Published Date: 07 Sep, 22:22 IST
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