# iPhone Loses Global Market Share With Apple AI Absent in China | Mobile News (HT Tech) > Apple Inc. sold 5% fewer iPhones and lost ground to Chinese rivals in the final quarter of last year, reflecting the absence of Apple Intelligence in its largest market outside the US. # iPhone Loses Global Market Share With Apple AI Absent in China ## Apple Inc. sold 5% fewer iPhones and lost ground to Chinese rivals in the final quarter of last year, reflecting the absence of Apple Intelligence in its largest market outside the US. Jan 14 2025, 07:11 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![iPhone Loses Global Market Share With Apple AI Absent in China](https://images.hindustantimes.com/tech/img/2025/01/13/1600x900/iphone_16_pro_1734332711776_1736764651918.jpeg) In Q4 2024, Apple sold 5% fewer iPhones, losing market share to Chinese rivals like Xiaomi and Vivo. ( HT Tech) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By BLOOMBERG Apple Inc. sold 5% fewer iPhones and lost ground to Chinese rivals in the final quarter of last year, reflecting the absence of Apple Intelligence in its largest market outside the US. The iPhone slipped a point to 18% market share in 2024, according to Counterpoint Research data. Archrival Samsung Electronics Co. also gave up share to faster-growing Android device makers from China, led by Xiaomi Corp. and Vivo. Apple marked a 2% sales decline for the full year, according to the research, at a time that the wider market grew 4% globally. Cupertino, California-based Apple has been playing catchup on artificial intelligence, with its suite of AI enhancements rolling out in stages following the launch of the iPhone 16 in September. Those AI additions are not yet available in any form in China, as the company is still working to secure local partners who can help provide features like AI writing assistance and image generation. Analysts last quarter also began warning that some investors harbored overly optimistic expectations of AI features. ## Also Read - Apple could launch iPhone 17 Air later this year with a slimmer design and new technology: Report - iPhone SE 4 launch date prediction: Here’s when the new iPhone could debut - Flipkart Republic Day sale 2025: iPhone 16, iPhone 16 Pro, and others are getting huge discounts “Apple’s iPhone 16 series was met with a mixed response, partly due to a lack of availability of Apple Intelligence at launch,” Counterpoint director Tarun Pathak said. “However, Apple continued to grow strongly in its non-core markets like Latin America.” While it sold fewer units in China, Apple saw an increased proportion coming from its pricier Pro and Pro Max models, which accounted for more than half of all sales in the country. Lenovo Group Ltd.’s Motorola and Shenzhen-based Huawei Technologies Co. and Honor Device Co. were the fastest-growing brands in the top 10, the researchers found. China’s smartphone makers are all developing their own in-house AI tools and agents, including services that can perform tasks on a user’s behalf. One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now! Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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