Mysterious iPhone SE 3 Peek Performance being touted by Apple ahead of launch! What is it?

The Apple event to launch the iPhone SE 3 was announced on Wednesday with the tagline ‘Peek Performance’. What is the hidden meaning behind it?

‘Peek Performance’ is the tagline for the upcoming Apple event scheduled for March 8. What could it mean and how does it impact the iPhone SE 3? (Apple)

On Wednesday, March 2, Apple announced the date for its Spring Event specially meant for iPhone SE 3 launch. While there have been multiple leaks and rumors around the March 8 event, Apple had kept quiet all this time. Some tipsters were even reconsidering whether the event might be delayed, but finally the Apple event has been confirmed. The Apple event will take place on March 8 from 11:30 PM onwards. The event is expected to unveil the new iPhone SE 3 which has been the talk of the town for months. But that's not all. The event may also launch a range of devices and technologies including new MacBooks, Apple M2 chip, a new iPad Air and more. But so far, the event is shrouded in mystery as Apple has not said a word. Well, they have said two words - Peek Performance - which is the tagline of the event. And yes, that is not a typo. So, what can this tagline mean and what could it mean for iPhone SE 3 and other possible launches?

Apple Event teases ‘Peek Performance'

Interestingly, Apple has opted for 'Peek Performance' instead of 'Peak Performance'. 'Peak ' meaning maximum performance. The word 'Peek', however, here suggests that Apple is sort of going to give us all a hint or a glance at the performance technology they have been building so far. This would make some sense as well. Apple iPhone 13 did not come with any substantial upgrades vis a vis the iPhone 12, which made many speculate that next year's iPhone 14 lineup could have some big changes scheduled. If that is the case, with the first event of the year 2022, Apple would be looking to set the mood for iPhone 14 and create some buzz in the market. With iPhone SE 3 scheduled to be an affordable 5G smartphone, there could be some interesting features and technology announcements that also set the tone for the flagship iPhone 14 launch later this year.

However, that is just one aspect of it. There are rumors that Apple may launch new MacBooks including MacBook Air, MacBook Pro and MacBook Mini at the Apple Event. And along with them, it will release the new Apple M2 chip. The new M2 chip could be a game changer for the new generation of MacBooks with a rumored substantial upgrade to performance. Another hint at the Peek Performance tagline. There are also rumors of iPad Air launch which may see the Apple A15 Bionic chip which would also be an upgrade to its performance, keeping things thematic.

And then there is the AR/VR element to this. Peek performance can be about the rumored mixed reality headsets by Apple. Although it has been reported that Apple Headset will not be shipping out this year, it could be that Apple still wants people to take a ‘peek' at it.

The possibilities are definitely endless. From iPhone SE 3, MacBook, Apple M2 chip, iPad Air and even Apple Headset and iOS 15.4 update cannot be left out of the discussion. But then again, we are just stirring the pot of rumors. And it should be noted that Apple has not made any statement regarding the agenda of the Apple Event. While speculating is fun, it should always be taken with a pinch of salt.