Why some Poco phones in India are rebranded Redmi devices

Going forward Poco will continue to use Xiaomi’s MIUI platform for its smartphone

Poco X3 (Poco)

Poco recently launched the Poco C3 smartphone in India. Now, just days after its launch, Poco has explained why some Poco smartphones that are sold in India are rebranded Redmi smartphones.

In a statement to The Indian Express, Poco's Country Director Anuj Sharma explained that Poco phones are simply not the rebranded versions of Redmi smartphones. Instead, they are better and improved versions of the Redmi smartphones and hence they offer value for money to the customers.

He also told the publication that Poco is still a new brand and so developing new smartphones with every series that it launches is a tough task, which is where Xiaomi's platform comes into picture. Poco uses Xiaomi's platform, which not only includes Redmi smartphones but also its user interface, that is, MIUI and manufacturing facilities for developing its own smartphones, which include Series C, Series M, Series X and Series F smartphones.

Additionally, Sharma pointed out that Poco is not the only smartphone brand to opt for this strategy. OnePlus did the same with Oppo smartphones while launching its OnePlus One smartphone.

Talking about the future, the company's Country Director said that going forward Poco will continue to use Xiaomi's MIUI platform for its smartphone.