# Automation & Priorities of Digital Organizations | Opinion (HT Tech) > The easiest way to understand Automation is to co-relate it with the introduction of machines & robots in traditional industries like Manufacturing. # Automation & Priorities of Digital Organizations ## The easiest way to understand Automation is to co-relate it with the introduction of machines & robots in traditional industries like Manufacturing. May 11 2022, 19:37 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Automation](https://images.hindustantimes.com/tech/img/2022/05/11/1600x900/turn-on-2933016_1920_1652277064758_1652277089869.jpg) Automation and digital organization has become the foundation of building an agile and transformative business. But what should be its priorities? (Pixabay) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH By Piyush Rajesh Gupta The easiest way to understand Automation is to co-relate it with the introduction of machines & robots in traditional industries like Manufacturing. These were used in areas that were repetitive while sometimes to reduce cost, increase productivity, quality, efficiency, reduce manpower and so on. Digital Transformation is still a Top priority for C Suite executives. While transforming an organization's use cases/processes into digital processes to support this C suite directive is still distant. The reality is that most organizations are still in the early stages and are confused about where to begin. Also read click here. Most of these organizations are faced with the growth of Machine Learning (ML), Artificial Intelligence (AI) & Automation options to choose from while at the same time struggling to get hold of rapidly changing technology. ## Impact of Pandemic Particularly in the aftermath of the pandemic, firms large and small have shown interest in automation, a Forrester study found. However, some companies continue to face challenges and some region-specific obstacles along the path to maturity. ## Strategic Role of Automation We need to see Automation as a strategic tool while the organization sets the right expectations around what the tools can do as part of the Automation Strategy. ## What are the advantages of automation? • Productivity is increased • Improved quality • Cost is reduced • It replaces humans in tedious tasks • Accuracy & Reliability • It can do tasks which is beyond human capability ## What are the disadvantages of automation? • Initially can be costly • Needs regular updates & can be obsolete • Can be unpredictable at times if not monitored, error-prone ## What are the areas where Automation can have an impact • Ad Operations • Marketing • Legal & Auditing • Product Analytics • User Engagement & Retention • User Acquisition • Content • Data Analytics • Sales and Pricing • Social Media • HR • Quality Assurance In the upcoming articles, we will dive deep into each function and see how automation can help but also see it in detail, especially for Media Industry and likewise. 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