Amazon unveils Kindle Fire HDX

Jeff Bezos, CEO of Amazon.com, poses for a photo with the 8.9-inch version of the new Amazon Kindle HDX tablet computer in Seattle. Photo: AP/Ted S. Warren

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Jeff Bezos, CEO of Amazon.com, poses for a photo with the 8.9-inch version of the new Amazon Kindle HDX tablet computer in Seattle. Photo: AP/Ted S. Warren

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1/9 Jeff Bezos, CEO of Amazon.com, poses for a photo with the 8.9-inch version of the new Amazon Kindle HDX tablet computer in Seattle. Photo: AP/Ted S. Warren

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The 8.9-inch Amazon Kindle HDX tablet computer is shown at left next to the 7-inch Amazon Kindle HDX, shown at right on the optional folding 'Origami' stand that also protects the screen when not in use in Seattle. Photo: AP/Ted S. Warren

2/9 The 8.9-inch Amazon Kindle HDX tablet computer is shown at left next to the 7-inch Amazon Kindle HDX, shown at right on the optional folding 'Origami' stand that also protects the screen when not in use in Seattle. Photo: AP/Ted S. Warren

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The 8.9-inch Amazon Kindle HDX tablet computer is shown at left next to the 7-inch Amazon Kindle HDX, right in Seattle. Photo: AP/Ted S. Warren

3/9 The 8.9-inch Amazon Kindle HDX tablet computer is shown at left next to the 7-inch Amazon Kindle HDX, right in Seattle. Photo: AP/Ted S. Warren

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The new 'Mayday' button is shown with an icon that features a question mark and the word 'Help,' on the screen of a new Amazon Kindle HDX tablet computer in Seattle. Photo: AP/Ted S. Warren

4/9 The new 'Mayday' button is shown with an icon that features a question mark and the word 'Help,' on the screen of a new Amazon Kindle HDX tablet computer in Seattle. Photo: AP/Ted S. Warren

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The 8.9-inch Amazon Kindle HDX tablet computer is shown in Seattle. Photo: AP/Ted S. Warren

5/9 The 8.9-inch Amazon Kindle HDX tablet computer is shown in Seattle. Photo: AP/Ted S. Warren

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The 8.9-inch Amazon Kindle HDX tablet computer is shown at left next to the 7-inch Amazon Kindle HDX, shown at right on the optional folding 'Origami' stand that also protects the screen when not in use in Seattle. Photo: AP/Ted S. Warren

6/9 The 8.9-inch Amazon Kindle HDX tablet computer is shown at left next to the 7-inch Amazon Kindle HDX, shown at right on the optional folding 'Origami' stand that also protects the screen when not in use in Seattle. Photo: AP/Ted S. Warren

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The 8.9-inch Amazon Kindle HDX tablet computer, center, the 7-inch Kindle HDX, left, and the updated Kindle HD. Photo: AP/Amazon.com

7/9 The 8.9-inch Amazon Kindle HDX tablet computer, center, the 7-inch Kindle HDX, left, and the updated Kindle HD. Photo: AP/Amazon.com

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Amazon.com Founder and CEO Jeff Bezos introduces the all-new Kindle Fire HDX 8.9'', right, and Kindle Fire HDX 7'' tablet in Seattle.' Photo: AP/Ted S. Warren

8/9 Amazon.com Founder and CEO Jeff Bezos introduces the all-new Kindle Fire HDX 8.9'', right, and Kindle Fire HDX 7'' tablet in Seattle.' Photo: AP/Ted S. Warren

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The 8.9-inch Amazon Kindle HDX tablet computer, much faster and lighter than the previous generations, in Seattle. (AP Photo)

9/9 The 8.9-inch Amazon Kindle HDX tablet computer, much faster and lighter than the previous generations, in Seattle. (AP Photo)