Apple's iPhone storm!

People arrive for the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)

People arrive for the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)
01/018 People arrive for the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)
Apple CEO Tim Cook speaks on stage before the new product introduction in Cupertino, California. (AP Photo)
02/018 Apple CEO Tim Cook speaks on stage before the new product introduction in Cupertino, California. (AP Photo)
Screenshots of the iOS7 seen on screen during Apple Inc's media event in Cupertino, California. (Reuters Photo)
03/018 Screenshots of the iOS7 seen on screen during Apple Inc's media event in Cupertino, California. (Reuters Photo)
The five colors of the new iPhone 5C and the new cases for the phone, seen at Apple Inc's media event. (Reuters Photo)
04/018 The five colors of the new iPhone 5C and the new cases for the phone, seen at Apple Inc's media event. (Reuters Photo)
Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c. (AP Photo)
05/018 Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c. (AP Photo)
Phil Schiller talks about the new iPhone 5S camera at Apple Inc's media event in Cupertino, California. (Reuters Photo)
06/018 Phil Schiller talks about the new iPhone 5S camera at Apple Inc's media event in Cupertino, California. (Reuters Photo)
Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, California. (AP Photo)
07/018 Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, California. (AP Photo)
Phil Schiller speaks on stage at Apple Inc's media event. (Reuters Photo)
08/018 Phil Schiller speaks on stage at Apple Inc's media event. (Reuters Photo)
Phil Schiller talks about the camera in the new iPhone 5S during Apple Inc's media event. (Reuters Photo)
09/018 Phil Schiller talks about the camera in the new iPhone 5S during Apple Inc's media event. (Reuters Photo)
The exploded view of the home button which doubles as a fingerprint sensor, seen on an image of the new iPhone 5S at Apple Inc's media event. (Reuters Photo)
010/018 The exploded view of the home button which doubles as a fingerprint sensor, seen on an image of the new iPhone 5S at Apple Inc's media event. (Reuters Photo)
A man talks on his phone after Apple Inc's media event in Cupertino, California. (Reuters Photo)
011/018 A man talks on his phone after Apple Inc's media event in Cupertino, California. (Reuters Photo)
Apple chief executive Tim Cook praises the new iPhone 5S calling it the most refined model the company has ever introduced. (AFP Photo)
012/018 Apple chief executive Tim Cook praises the new iPhone 5S calling it the most refined model the company has ever introduced. (AFP Photo)
The new iPhone 5C displayed during the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)
013/018 The new iPhone 5C displayed during the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)
The new iPhone 5S displayed during the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)
014/018 The new iPhone 5S displayed during the Apple product announcement at the Apple campus in Cupertino, California. (AFP Photo)
People check out various versions of the new iPhone 5C after Apple Inc's media event. (Reuters Photo)
015/018 People check out various versions of the new iPhone 5C after Apple Inc's media event. (Reuters Photo)
The five colors of the new iPhone 5C on display after Apple Inc's media event in Cupertino, California. (Reuters Photo)
016/018 The five colors of the new iPhone 5C on display after Apple Inc's media event in Cupertino, California. (Reuters Photo)
Musician Elvis Costello performs during the Apple product announcement at the Apple campus. (AFP Photo)
017/018 Musician Elvis Costello performs during the Apple product announcement at the Apple campus. (AFP Photo)
Musician Elvis Costello (L) and Apple CEO Tim Cook look at new iPhones during the Apple product announcement at the Apple campus. (AFP Photo)
018/018 Musician Elvis Costello (L) and Apple CEO Tim Cook look at new iPhones during the Apple product announcement at the Apple campus. (AFP Photo)