Apple's Worldwide Developer Conference

Apple Chief Executive Tim Cook takes the stage during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco, California. Reuters/Stephen Lam

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Apple Chief Executive Tim Cook takes the stage during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco, California. Reuters/Stephen Lam

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1/12 Apple Chief Executive Tim Cook takes the stage during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco, California. Reuters/Stephen Lam

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Eddy Cue, Apple senior vice president of internet software and services, introduces the new iRadio at a keynote address during the 2013 Apple WWDC at the Moscone Center on June 10, 2013 in San Francisco, California. Kim White/Getty Images/AFP

2/12 Eddy Cue, Apple senior vice president of internet software and services, introduces the new iRadio at a keynote address during the 2013 Apple WWDC at the Moscone Center on June 10, 2013 in San Francisco, California. Kim White/Getty Images/AFP

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Craig Federighi, senior vice president of software engineering at Apple, introduces the new iBooks during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco. Photo: AP/Eric Risberg

3/12 Craig Federighi, senior vice president of software engineering at Apple, introduces the new iBooks during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco. Photo: AP/Eric Risberg

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Craig Federighi, senior vice president of software engineering at Apple, introduces the new OS X Mavericks operating system during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco. Photo:AP/Eric Risberg

4/12 Craig Federighi, senior vice president of software engineering at Apple, introduces the new OS X Mavericks operating system during the keynote address of the Apple Worldwide Developers Conference, Monday, June 10, 2013, in San Francisco. Photo:AP/Eric Risberg

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Eddy Cue the Apple senior vice president of Internet Software and Services introduces the new iTunes Radio during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. Photo: AP/Eric Risberg

5/12 Eddy Cue the Apple senior vice president of Internet Software and Services introduces the new iTunes Radio during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. Photo: AP/Eric Risberg

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Eddy Cue the Apple senior vice president of Internet Software and Services demonstrates the new iTunes Radio during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. Photo: AP/Eric Risberg

6/12 Eddy Cue the Apple senior vice president of Internet Software and Services demonstrates the new iTunes Radio during the keynote address of the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. Photo: AP/Eric Risberg

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A new Apple Mac Pro on display during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco, California. Reuters/Stephen Lam

7/12 A new Apple Mac Pro on display during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco, California. Reuters/Stephen Lam

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Eddy Cue, Apple senior vice president of internet software and services, displays the new iTunes interface during Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco. Reuters/Stephen Lam

8/12 Eddy Cue, Apple senior vice president of internet software and services, displays the new iTunes interface during Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco. Reuters/Stephen Lam

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New Apple iOS 7 features are displayed on screen during Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco. Reuters/Stephen Lam

9/12 New Apple iOS 7 features are displayed on screen during Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco. Reuters/Stephen Lam

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Phil Schiller the senior vice president of worldwide marketing at Apple introduces the new MacBook Air laptops during the keynote address of the Apple Worldwide Developers Conference in San Francisco. Photo: AP/Eric Risberg

10/12 Phil Schiller the senior vice president of worldwide marketing at Apple introduces the new MacBook Air laptops during the keynote address of the Apple Worldwide Developers Conference in San Francisco. Photo: AP/Eric Risberg

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Craig Federighi, Apple Senior Vice President, Software Engineering, introduces OS X Mavericks operating system during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco. Reuters/Stephen Lam

11/12 Craig Federighi, Apple Senior Vice President, Software Engineering, introduces OS X Mavericks operating system during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco. Reuters/Stephen Lam

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Attendees break for lunch at the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. Apple demonstrated new software at the conference. Photo: AP/Eric Risberg

12/12 Attendees break for lunch at the Apple Worldwide Developers Conference Monday, June 10, 2013 in San Francisco. Apple demonstrated new software at the conference. Photo: AP/Eric Risberg