It's game time!

In this image provided by Sony Computer Entertainment America, Todd Papy, Game Director, God of War Ascension, reveals the release date of the next iteration of the acclaimed God of War franchise during the Sony Playstation press conference at E3 in Los Angeles. Chris Week/AP

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In this image provided by Sony Computer Entertainment America, Todd Papy, Game Director, God of War Ascension, reveals the release date of the next iteration of the acclaimed God of War franchise during the Sony Playstation press conference at E3 in Los Angeles. Chris Week/AP

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1/7 In this image provided by Sony Computer Entertainment America, Todd Papy, Game Director, God of War Ascension, reveals the release date of the next iteration of the acclaimed God of War franchise during the Sony Playstation press conference at E3 in Los Angeles. Chris Week/AP

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A man dressed as a zombie from Plants vs Zombies mobile app game plays a video game at the Namco Bandai booth at E3 2012 in Los Angeles. AP Photo/Jae C. Hong

2/7 A man dressed as a zombie from Plants vs Zombies mobile app game plays a video game at the Namco Bandai booth at E3 2012 in Los Angeles. AP Photo/Jae C. Hong

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An man plays a video game using Nintendo's Wii U controller. AP/Jae C. Hong

3/7 An man plays a video game using Nintendo's Wii U controller. AP/Jae C. Hong

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An attendee plays 'Fable the Journey' during the Electronic Entertainment Expo (E3), in Los Angeles. Reuters/Phil McCarten

4/7 An attendee plays 'Fable the Journey' during the Electronic Entertainment Expo (E3), in Los Angeles. Reuters/Phil McCarten

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A show attendee plays a mobile app game 'Where's My Water' on an iPad at E3 2012 in Los Angeles. AP/Jae C. Hong

5/7 A show attendee plays a mobile app game 'Where's My Water' on an iPad at E3 2012 in Los Angeles. AP/Jae C. Hong

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Attendees walk under large screen showing a scene from the new video game 'Zombie U' develpoed by Ubisoft at the E3 gaming conference in Los Angeles, California. Kevork Djansezian/Getty Images/AFP

6/7 Attendees walk under large screen showing a scene from the new video game 'Zombie U' develpoed by Ubisoft at the E3 gaming conference in Los Angeles, California. Kevork Djansezian/Getty Images/AFP

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A character from the video game 'HALO 4' poses for photographs during the E3 gaming conference in Los Angeles, California. Kevork Djansezian/Getty Images/AFP

7/7 A character from the video game 'HALO 4' poses for photographs during the E3 gaming conference in Los Angeles, California. Kevork Djansezian/Getty Images/AFP