Motorola launches Moto X

A phone with a wooden back on it rests in a display at a launch event for Motorola's new Moto X phone in New York. Reuters/Lucas Jackson

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A phone with a wooden back on it rests in a display at a launch event for Motorola's new Moto X phone in New York. Reuters/Lucas Jackson

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1/10 A phone with a wooden back on it rests in a display at a launch event for Motorola's new Moto X phone in New York. Reuters/Lucas Jackson

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Different colored examples of Motorola's new Moto X phones rest on a table at a launch event in New York. Photo: Reuters/Lucas Jackson

2/10 Different colored examples of Motorola's new Moto X phones rest on a table at a launch event in New York. Photo: Reuters/Lucas Jackson

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Rick Osterloh, Senior Vice President of Product Management for Motorola, reaches down to touch a phone with a wooden back on it at a launch event for Motorola's new Moto X phone in New York. Photo: Reuters/Lucas Jackson

3/10 Rick Osterloh, Senior Vice President of Product Management for Motorola, reaches down to touch a phone with a wooden back on it at a launch event for Motorola's new Moto X phone in New York. Photo: Reuters/Lucas Jackson

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The Motorola Moto X smartphone, using Google's Android software, is displayed, Thursday, Aug. 1, 2013 at a press preview in New York. Photo: AP/Mark Lennihan

4/10 The Motorola Moto X smartphone, using Google's Android software, is displayed, Thursday, Aug. 1, 2013 at a press preview in New York. Photo: AP/Mark Lennihan

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The Motorola Moto X smartphone, using Google's Android software, is shown at a press preview in New York. Photo: AP/Mark Lennihan

5/10 The Motorola Moto X smartphone, using Google's Android software, is shown at a press preview in New York. Photo: AP/Mark Lennihan

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Members of the media look at the Motorola Moto X smartphone at a press preview in New York. Photo: AP/Mark Lennihan

6/10 Members of the media look at the Motorola Moto X smartphone at a press preview in New York. Photo: AP/Mark Lennihan

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A Motorola employee demonstrates Motorola's Moto X as the American-manufactured smartphone is unveiled at a news conference in New York. Photo: AFP/Don Emmert

7/10 A Motorola employee demonstrates Motorola's Moto X as the American-manufactured smartphone is unveiled at a news conference in New York. Photo: AFP/Don Emmert

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Two Motorola employees tranfer data between two of Motorola's Moto X as the American-manufactured smartphone is unveiled at a news conference in New York. Photo: AFP/Don Emmert

8/10 Two Motorola employees tranfer data between two of Motorola's Moto X as the American-manufactured smartphone is unveiled at a news conference in New York. Photo: AFP/Don Emmert

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A member of the media tranfers data between two of Motorola's Moto X as the American-manufactured smartphone is unveiled at a news conference in New York. Photo: AFP/Don Emmert

9/10 A member of the media tranfers data between two of Motorola's Moto X as the American-manufactured smartphone is unveiled at a news conference in New York. Photo: AFP/Don Emmert

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The screen and icons are shown on the screen of Motorola's new Moto X phone as it rests on a table at a launch event in New York. Photo: Reuters/Lucas Jackson

10/10 The screen and icons are shown on the screen of Motorola's new Moto X phone as it rests on a table at a launch event in New York. Photo: Reuters/Lucas Jackson