Sony Xperia Z1 launched

The new Sony Xperia Z1 smartphone is on display at a Sony event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo:AP/Markus Schreiber

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The new Sony Xperia Z1 smartphone is on display at a Sony event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo:AP/Markus Schreiber

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1/7 The new Sony Xperia Z1 smartphone is on display at a Sony event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo:AP/Markus Schreiber

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A man shows the new Sony Xperia Z1 smartphone at a Sony event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo: AP/Markus Schreiber

2/7 A man shows the new Sony Xperia Z1 smartphone at a Sony event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo: AP/Markus Schreiber

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A Sony staff member introduces the attachable lens during a media preview of the new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin. Photo: Reuters/Fabrizio Bensch

3/7 A Sony staff member introduces the attachable lens during a media preview of the new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin. Photo: Reuters/Fabrizio Bensch

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Kazuo Hirai, President and CEO of Sony presents the new Sony Xperia Z1 smartphone at an event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo: AP/Markus Schreiber

4/7 Kazuo Hirai, President and CEO of Sony presents the new Sony Xperia Z1 smartphone at an event ahead of the IFA, one of the world's largest trade fairs for consumer electronics and electrical home appliances in Berlin. Photo: AP/Markus Schreiber

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Sony Corp's President and Chief Executive Officer Kazuo Hirai presents a new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin. Photo: Reuters/Fabrizio Bensch

5/7 Sony Corp's President and Chief Executive Officer Kazuo Hirai presents a new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin. Photo: Reuters/Fabrizio Bensch

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A Sony staff introduces the attachable lens during a media preview of the new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin. Photo: Reuters/Fabrizio Bensch

6/7 A Sony staff introduces the attachable lens during a media preview of the new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin. Photo: Reuters/Fabrizio Bensch

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Kazuo Hirai, President and CEO of Sony presents the new Sony Xperia Z1 smartphone and an attachable lens style camera for smartphones in Berlin. Photo:AP/Markus Schreiber

7/7 Kazuo Hirai, President and CEO of Sony presents the new Sony Xperia Z1 smartphone and an attachable lens style camera for smartphones in Berlin. Photo:AP/Markus Schreiber