# 4 out of 5 brands selling phones below industry price | Tech News (HT Tech) > According to the “CMR India Mobile Pricing Index 2018”, in a hyper-competitive smartphone market, consumers are more demanding than before and seek more from their smartphone than before. # 4 out of 5 brands selling phones below industry price ## According to the “CMR India Mobile Pricing Index 2018”, in a hyper-competitive smartphone market, consumers are more demanding than before and seek more from their smartphone than before. Aug 20 2022, 14:29 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands.](https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2019/04/26/Pictures/people-launch-francisco-google-phones-pixel-during_b3d046b0-67f0-11e9-8193-fd2d71cfe7d0.jpg) Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands. (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By INDO ASIAN NEWS SERVICE Four out of five smartphone brands are selling their handsets below the average price of smartphones in India, a new report by CyberMedia Research (CMR) said on Thursday. According to the "CMR India Mobile Pricing Index 2018", in a hyper-competitive smartphone market, consumers are more demanding than before and seek more from their smartphone than before. Whether it is the latest specs, or overall experience, consumers seek the best and are driving the smartphone upgradation cycles, which in turn, contributes to increased average sales value (ASV) of smartphones. Also read click here. "CY2018 witnessed growth in ASV of smartphones largely due to upgradation. A majority of the current smartphone shipments are essentially upgrades, driven by consumers seeking more from their smartphones," Narinder Kumar, Lead Analyst-IIG, CMR, said in a statement. Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands. "The decline in above ASV percentage can be attributed to increasing market consolidation. There was around 10 per cent decline in numbers of brands operating in the 4G Smartphone space. With top 10 players contributing 80-85 per cent of market, there is stiff competition for rest of brands," Narinder Kumar added. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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