After Flipkart, Ola faces backlash over its '8 missed calls from mom' publicity stunt

After Flipkart, Ola has become the latest company to face the wrath of the public over its recent marketing stunt.

Ola was founded by the current chairman and Group CEO of Ola Bhavish Aggarwal and Ankit Bhati in 2010. (HT)

After Flipkart, Ola has become the recent company to face the wrath of people over its recent marketing stunt. The cab aggregator company recently sent a notification reading "8 missed calls from mom" to their customers and offered a 40 per cent discount on certain services.

However, this gimmick did not go down well with a section of people on social media.

Calling out the company, a Twitter user wrote, "There's a way to do marketing. Do not cross your limits by sending such notifications. Couldn't block the notifications coz bookings notifications will also get blocked. #disappointed."

Another user called Ola's stunt "cringy".

"Why do you all give such cringy clickbaits. Don't be another zomato. Be original in marketing. Especially those 8 missed calls one is yakk," the netizen tweeted.

Started in 2010, Ola was founded by the current chairman and Group CEO of Ola Bhavish Aggarwal and Ankit Bhati (Co-founder and CTO).