Alia Bhatt starrer Gangubai Kathiawadi scripts HISTORY on Instagram

Bollywood actress Alia Bhatt starrer Gangubai Kathiawadi has become the first-ever Indian film to be marketed on Instagram.

By: HT TECH
| Updated on: Mar 05 2022, 16:24 IST
Alia Bhatt
Actress Alia Bhatt starrer Gangubai Kathiawadi has done a first in India on Instagram. (AFP)
Alia Bhatt
Actress Alia Bhatt starrer Gangubai Kathiawadi has done a first in India on Instagram. (AFP)

Bollywood actress Alia Bhatt starrer Gangubai Kathiawadi has done a first in India on Instagram. And this is the latest thing that has been added to the flood of reactions to the latest Alia Bhatt movie! Of course, this is the magic created by the success of Gangubai Kathiawadi. In fact, according to reports, Gangubai Kathiawadi box office collections have crossed the Rs. 100 crore mark worldwide and that too within the first week of its release. Film analyst Taran Adarsh took to Twitter and revealed that Gangubai Kathiawadi was the third biggest opener during the pandemic times. Alia Bhatt is certainly ruling the hearts of not only Indian audiences, but abroad too - she has traveled to Berlin International Film Festival to promote the film and has received plaudits there too. Sanjay Leela Bhansali has directed Gangubai Kathiawadi.

Gangubai Kathiawadi is on a high and it has added yet another feather in its cap. This Alia Bhatt starrer has scripted history by becoming the first-ever Indian film to be promoted on the global platform Instagram. She got featured on Instagram's main page to promote the film. “Lights, Camera, Alia,” - Instagram wrote in its post. It further mentions that, “Spend the day with actress Alia Bhatt, star of the new film “Gangubai Kathiawadi,” as she goes from the yoga mat to the red carpet (with a special visit from Edward along the way).⁣”

With 477 million followers on Instagram's own page the impact was definitely immense on the platform. The Reel features glimpses of a day in the life of Alia Bhatt from her yoga mat to the red carpet.

Besides all these, Alia also got featured on stories by Instagram where she shared snippets of her film and four of her favourite songs.

The Alia Bhatt, Shantanu Maheshwari, Ajay Devgn, Seema Pahwa, and Vijay Raaz starrer Gangubai Kathiawadi film is based on the real story of the S Hussain Zaidi's Mafia Queens of Mumbai, about a girl who is yearning to become an actress but ends up in a brothel.

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First Published Date: 05 Mar, 16:24 IST
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