# Amazon brand startup Thrasio Holdings launches $500 mn India push | Tech News (HT Tech) > Thrasio Holdings Inc., an aggregator of private brands on Amazon.com Inc., is setting aside more than $500 million for an expansion in India. # Amazon brand startup Thrasio Holdings launches $500 mn India push ## Thrasio Holdings Inc., an aggregator of private brands on Amazon.com Inc., is setting aside more than $500 million for an expansion in India. Jan 14 2022, 23:45 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![amazon](https://images.hindustantimes.com/tech/img/2022/01/14/1600x900/FILES-US-UNIONS-AMAZON-INTERNET-3_1642183747269_1642183786169.jpg) Thrasio Holdings, backed by Silver Lake, is one of a slew of startups looking to capitalize on Amazon’s e-commerce dominance (AFP) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH Thrasio Holdings Inc., an aggregator of private brands on Amazon.com Inc., is setting aside more than $500 million for an expansion in India to target one of the world’s fastest-growing e-commerce markets. The Walpole, Massachusetts-based startup said it acquired consumer goods company Lifelong Online to commence the push, without disclosing the value. Lifelong’s product categories include kitchen, home, lifestyle and health care, Thrasio said in a statement Friday. Thrasio Holdings, backed by Silver Lake, is one of a slew of startups looking to capitalize on Amazon’s e-commerce dominance by acquiring up-and-coming sellers on the company’s third-party marketplace. Thrasio and its peers buy out small merchants, sometimes mom-and-pop operations run out of garages, and plan to use their retail expertise to turn the acquisitions into global brands. Also read click here. “In addition to acquiring and growing digital-first businesses, we plan to participate in the ‘make in India’ movement by transitioning the manufacturing for some of our products to the country,” Carlos Cashman, Thrasio’s chief executive officer, said in the statement. Thrasio has acquired more than 200 brands and raised over $3.4 billion in capital and plans to continue expanding globally. The startup’s rivals include Mensa Brands, backed by Tiger Global and Accel, and SoftBank Group Corp.-backed GlobalBees Brands. ## Amazon’s Analyst Fan Base Grows Even More After the Stock Stalled (Bloomberg) Wall Street is keeping its faith in Amazon.com Inc., the only megacap technology stock with unanimous analyst buy ratings, even after the e-commerce giant lagged behind its peers by a huge margin for the past 18 months. Morgan Stanley grew more optimistic on the shares after their worst annual performance since 2014, raising its price target Monday and foreseeing 30% upside. Bank of America Corp., meanwhile, named Amazon its top pick for 2022. The firms are among the almost 60 banks and brokerages that follow the company, and every single one of them recommends buying the stock -- a fan base no other trillion-dollar technology peer has. Analysts are willing to look past Amazon’s recent sluggishness -- the stock rose 2.4% in 2021 -- in part because the company has rewarded investors so handsomely since it was founded by Jeff Bezos in the 1990s. The shares have returned an average of 36% a year since it went public in 1997, versus 9.2% for the S&P 500. “The underperformance should not be mistaken as something underlying is wrong,” said Peter Garnry, head of equity strategy at Saxo Bank. The company is laying the groundwork for future returns, he said: Amazon has invested almost $100 billion in the last two fiscal years, which is more than the company’s combined investments since its founding to 2019. The stock rose 0.6% to $3,249.99 at 6:30 a.m. New York time in pre-market trading. At that price, the stock is 14% below the lowest analyst price target, according to data compiled by Bloomberg. Amazon should enjoy a “significant” expansion in profit margins from 2023 to 2025 as larger revenue pools from Amazon Web Services, advertising, and its third-party market place have the potential to contribute more than $70 billion in profits, according to Bank of America. The shares have been hurt by rising wage inflation and supply chain constraints. “We expect several of these headwinds to ease throughout the year,” BofA analyst Justin Post wrote in a report Monday naming the stock his top pick among the so-called FANG companies. He sees Amazon reaching $4,450 over the next year, implying a 38% increase from Monday’s close. The average price target among analysts is $4,122. Goldman Sachs Group Inc. analysts in November named Amazon their top internet pick for 2022, saying the stock’s underperformance since the middle of 2020 made it more attractive. The stock, however, has fallen about 9% since then, compared with a 4% decline for the Nasdaq 100 Index. Analysts like Amazon’s exposure to fast-growing markets such as e-commerce and cloud computing but its lofty valuation has been a liability amid fears about a surge in U.S. Treasury yields as the Federal Reserve unwinds pandemic-era stimulus measures. Priced at 48 times estimated earnings for the next year, Amazon is more than twice as expensive as Google owner Alphabet Inc. and Facebook parent Meta Platforms Inc. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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