Amazon launches Kindle Lite, a new reading app optimised for India’s low-end phones, 2G network
Amazon claims Kindle Lite is the lightest reading application.
Amazon on Wednesday launched Kindle Lite for Android in India. Touted as the lightest reading application, the Kindle Lite app is just 2MB in size and is available for download on Play Store for free.
An India first product, the Kindle Lite App is less than 2MB and provides Kindle features, including personalised recommendations, Whispersync (synching your eBooks across devices) as well as free eBook samples and titles in English, Hindi, Tamil, Marathi, Gujarati and Malayalam languages.
"As part of our continued focus on India, we are always working to improve the reading experience for our customers. Apps constantly compete for space on a mobile phone and Kindle Lite solves this problem for our readers," Rajiv Mehta, Country Manager, Kindle, said in a statement.
Kindle Lite consumes less memory on a customer's phone while providing a great reading experience -- even over slow internet connections and patchy networks.
"Kindle Lite is less than 2MB and built to provide a great reading experience even on 2G/3G networks," Mehta said.
During the first month after the launch, the customers would also get 80 per cent cashback on their first eBook purchased on Kindle Lite through Amazon Pay.
Amazon Kindle Lite app: Highlights
Kindle Lite is less than 2MB and downloads under a minute on your phone.
It works on slower 2G/3G networks.
Kindle Lite uses less space on your phone. It lets you "actively manage storage for downloaded eBooks as well as monitor your data usage over WiFi or mobile networks," says the company in a release.
The app has content in six languages including English, Hindi, Tamil, Marathi, Gujarati and Malayalam.
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