Amazon Pay’s #AbHarDinHuaAasan campaign celebrates the ease of digital payments

Amazon Pay’s new digital-led campaign, #AbHarDinHuaAasan, is an emotional recollection of the evolution of digital payments in the country and the convenience it brings to our day-to-day lives.

“Meri maujudgi ab,

Gully kucho se badhkar,

Har haath tak pahuch chuki hai…

Guzre zamane ke pareshaniyo ko maine,

Ab har din aasaan hote dekha hai.”

Digital payments have been a game-changer in the way we Indians buy, sell and interact with the world around us in our day-to-day lives. From a time not so long ago, when we had to always carry cash with us and worry about shelling out the right amount of change, or about running out of money in the middle of an impromptu shopping spree, to now when all you need to do is scan a QR code on your smartphone or enter a phone number and transfer away!

Depicting this very sentiment is a short new film released by Amazon Pay as part of their #AbHarDinHuaAasan campaign, where we see the varied used cases of digital payments – from shopping in a local marketplace to a milk delivery, or online recharges and payments of utility bills, all of which is very easy to do through Amazon Pay. The film showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.

Today, digital payments are growing in popularity because the money is credited in real-time and without any kind of hassle. According to a recent report by ACI Worldwide, digital payments will continue to gain popularity and will account for 71.7 percent of all payments in India by 2025. In the year 2020, mobile wallet adoption rose to a historic high of 46 percent, an increase from 40.6 percent in 2019 and 18.9 percent in the year before that.

In this landscape, the latest digital-led campaign launched by Amazon Pay is aimed at highlighting the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India.

The short film depicts the sentiment of both common people, who can make digital payments conveniently and merchants and small business owners who can now expand their businesses across the country, without having to worry about how the payments will reach them. In a literal sense, it is Paying anyone anywhere.

“Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses. #AbHarDinHuaAasan is our endeavour to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.” said Mahendra Nerurkar, Chief Executive Officer (CEO) and Vice President, Amazon Pay India, speaking about the new campaign.

Through Amazon Pay, you can pay utility bills, scan and pay for a meal at a restaurant, book travel tickets, and more. Merchants can even use the ‘Amazon Pay for Business'. They can use different payment modes on Amazon Pay, including Amazon Pay Later, Amazon Pay ICICI Bank credit card, and Amazon Pay UPI to shop seamlessly.

That's not all. As an Amazon Pay Later user, you also get the flexibility to extend your budget and shop for your favourite items across categories like electronics, home appliances, beauty and fashion, travel tickets, digital gold, and much more, while the festive is on.

So, join the digital payments wave. Go paper-free and shift to Amazon Pay today. You won't be disappointed. #AbHarDinHuaAasan with Amazon Pay.