Amazon Prime Music launches podcasts in India
Amazon Prime Music on Wednesday announced the launch of podcasts in India. Podcasts will be available to all Amazon Prime members at no additional cost on the Prime Music app. Amazon debuted podcasts on its music streaming platform last year in September, and it is now here in India.
Amazon will offer local popular shows including On Purpose with Jay Shetty, Ted Talks Daily, and The Daily Mastery Podcast by Robin Sharma. It will feature local shows from more creators including Cyrus Broacha, Neil Bhatt, Sadhguru, and Anupam Gupta. Prime members will also have access to international Amazon Originals produced exclusively for Amazon Prime Music customers. There will be over nine million podcast episodes available in multiple languages and of different genres like motivation, business, technology, comedy, music, and fitness.
Needless to say, podcasts will have support for Amazon Alexa. So users can simply ask, “Alexa, play On Purpose with Jay Shetty” or “Alexa, play last week’s episode of Ted Talks Daily.” Podcasts can be streamed, and downloaded on the Amazon Prime Music app on Android and iOS, web browser, and Amazon Echo devices.
“We are thrilled to launch Podcasts with a myriad of locally and globally popular podcasts on Amazon Prime Music. Starting today, our service will evolve from a place to listen to 70 million songs, ad-free into an immersive destination of music, content, culture, and community. We will continue to invest in enhancing the audio streaming experience for our customers, and today’s launch signals a further investment in entertainment, and a continued evolution of our service as a premiere destination for music and culture,” said Sahas Malhotra, Director, Amazon Prime Music, India.
The launch of podcasts on Amazon Prime Music in India comes at a time when this audio platform is increasingly gaining popularity. India is the third-largest market globally for podcast listening, according to KPMG. The Indian podcast market is also expected to be valued at ₹17.62 crore by 2023.