Amazon ‘Tatkal’ helps small enterprises to setup an online business

The initiative is aimed at transforming the way small and medium enterprises sell their products online.

The initiative is aimed at transforming the way small and medium enterprises sell their products online. (Reuters)

E-commerce giant Amazon has announced the launch of 'Amazon Tatkal', an initiative primarily aimed at helping small and medium businesses (SMBs) to go online and sell products on Amazon.

Amazon will engage with entrepreneurs, artisans, manufacturers and sellers to help them sell online on the spot, Amazon Sellers Services Private Director and General Manager Gopal Pillai said here.

The company had launched Tatkal four weeks ago in Delhi and Kozhikode and has so far covered 15 cities, Pillai said, adding till now Amazon.in has five crore products from 75,000 sellers.

The number of sellers has witnessed a 250 percent growth annually in 2015 and this launch would help thousands of small and medium businesses in India experience the ease and convenience of selling on Amazon.in marketplace in 60 minutes, he added.

He also noted that 65 percent of business was happening in tier II and tier III cities.

Pillai, however, declined to give details of the quantum of business, but said the business in October-December in 2015 surpassed the total of the whole of 2014.

Tatkal would traverse the country to provide various services, including registration, imaging and cataloguing, as well as basic seller training mechanism, Pillai said adding that it would visit seller-dense pockets across multiple cities over the next several months.