Apple App Store Pricing Overhauled! Will Range From $0.29 to $10,000 | Tech News

Apple App Store Pricing Overhauled! Will Range From $0.29 to $10,000

Apple Inc. is changing the pricing structure for the App Store to let developers charge a wider range of amounts, the latest effort to offer more flexibility and stave off criticism of the platform.

By:BLOOMBERG
| Updated on: Dec 07 2022, 20:26 IST
Apple iPhone 14 Plus Quick Look: Big screen experience for iPhone fans
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1/5 The iPhone 14 Plus starts at a price of Rs. 89,900 for the base 128GB variant. You get it is the same colour variants as the iPhone 14. And the display notch is still present. (Amritanshu / HT Tech)
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2/5 iPhone 14 Plus gets two 12MP cameras on its back (main and ultrawide). Sensor shift stabilisation and Photonic Engine promise better photography and videography on the iPhone. (Amritanshu / HT Tech)
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3/5 iPhone 14 Plus gets a big battery which Apple promises to deliver the best battery life on any iPhone. The 6.7-inch display also makes the phone almost as big as the iPhone 14 Pro Max. (Amritanshu / HT Tech)
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4/5 The iPhone 14 Plus relies on the A15 Bionic chip with the 5-core GPU and 6GB RAM. That makes it as powerful as last year's iPhone 13 Pro Max. (Amritanshu / HT Tech)
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5/5 The main reason to get the iPhone 14 Plus is its 6.7-inch display. Apple is still using a 60Hz OLED panel with support for Dolby Vision support. Not the smoothest display yet and the display notch is still present here. That 2000 nits of peak brightness is also not present here. (Amritanshu / HT Tech)
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Apple has restructured its App Store pricing to allow more control to the app developers. (REUTERS)

Apple Inc. is changing the pricing structure for the App Store to let developers charge a wider range of amounts, the latest effort to offer more flexibility and stave off criticism of the platform.

Prices can now start at just 29 cents -- compared with a previous floor of 49 cents for subscriptions and 99 cents for apps -- and range up to $10,000, the company said Tuesday. The highest price level had been $999.99. Developers also will have new options for setting prices across different countries and currencies.

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The move is a major shake-up for the App Store, which Apple launched in 2008 with an emphasis on simplicity. The platform has faced greater criticism in recent years, with developers and regulators complaining that the company's rules are too restrictive. Apple's commission of as much as 30% on app purchases also has drawn outcry, including from Elon Musk.

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Apple settled a $100 million class action lawsuit with small developers in the US last year, and adding additional price points was part of the agreement. At the time, the company also made changes to App Store search and made it easier for developers to appeal app rejections.

But looming legislation could spur further changes by forcing Apple to allow apps to be side-loaded -- or installed without the use of the App Store -- on the company's devices. The new options and tools could help keep the App Store an appealing venue for developers even if they have other options. Apple generated more than $78 billion in the past fiscal year from services, including the App Store.

In a statement, the company highlighted that the “App Store's commerce and payments system offers developers an ever-expanding set of capabilities and tools to grow their businesses, from frictionless checkout and transparent invoicing for users to robust marketing tools, tax and fraud services, and refund management.”

There are 700 new price points in all, though the 100 highest levels will require approval from Apple. The new structure kicks in immediately for automatically renewed subscriptions and will expand to standard apps and in-app purchases next spring. The company is adding rounded pricing as well, so an app could cost $1 or $10 instead of $0.99 or $9.99.

The iPhone maker will also allow developers to keep prices constant in the currency of their choice, even as rates fluctuate.

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First Published Date: 07 Dec, 20:25 IST
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