Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details | Tech News

Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details

Apple revealed data on how the App Store prevented fraudulent transactions and activities in 2023, check details.

By: AISHWARYA PANDA
| Updated on: May 15 2024, 13:35 IST
WWDC 2024 expected announcements: Apple could unveil iOS 18, AI upgrades and more
Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details
1/5 WWDC 2024 location - Continuing the trend of yesteryears, WWDC 2024 will take place at Apple Park in Menlo, Cupertino, California, the home of the company since 2017. (Apple)
Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details
2/5 WWDC 2024 announcements - Apple has already announced that the WWDC 2024 will showcase advancements in iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. It is also designed to help developers by providing them insight into several frameworks, tools, features and access to Apple experts. (Unsplash)
Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details
3/5 iOS 18 - Despite not being confirmed, iOS 18 is pretty nailed on to be introduced at WWDC 2024, and it is likely to become one of the starring highlights. This is due to several AI upgrades that are in the pipeline. Bloomberg's Mark Gurman says it could be one of the “biggest updates in iPhone's history”. Apple could unveil a Siri powered by Large Language Models (LLMs), whereas AI could be incorporated into apps like Music, Keynote, Pages, and even AppleCare. (Unsplash)
Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details
4/5 Other software - In addition to iOS 18, iPadOS 18, macOS 15, watchOS 11, tvOS 18, and HomePod Software 18 are also likely to see the light of day. Moreover, Apple may also unveil visionOS 2, the software powering the Apple Vision Pro headset. (Unsplash)
Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details
5/5 Mac Studio, Mac Pro and other devices - Like last year, Apple may take the wraps off its new generation of Mac devices including Mac Studio, Mac Pro and Mac Mini, all of which could be powered by the new M3 chip. The iPhone maker also unveiled a 15-inch MacBook Air last year but no unveil is likely this time as M3-powered MacBook Air was already launched earlier this month. (Unsplash)
Apple blocked over 374 million accounts for frauds in 2023; claims to prevent scams worth $1.8 billion- Full details
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Apple blocked over 374 million developer and customer accounts suspected of fraudulent activity. (Apple)

Apple released the fourth annual fraud prevention analysis report which highlighted how the company have dealt with fraudulent activities over the past few years and mainly in 2023. The report provides an in-depth analysis of how the App Store's rules have maintained user's privacy over the period. The company also highlighted how it has built antifraud initiatives to safeguard its users from tricksters who are getting smarter with evolving technologies. Know more about how Apple took action against online fraud.

Apple's annual fraud prevention analysis

According to Apple's new report, the company has prevented over $7 billion in potentially fraudulent transactions between 2020 and 2023. In 2023, it has cracked over more than $1.8 billion in frauds taking place in its ecosystem. Apple said it “monitors and investigates fraudulent activity on the App Store, and utilises sophisticated tools and technologies to weed out bad actors and help strengthen the App Store ecosystem.”

In 2023, the company rejected over 1.7 million app submissions for not meeting Apple standards for privacy, security, and content. Additionally, Apple claims that it has blocked over 374 million developer and customer accounts suspected of fraudulent activity. On the other hand, it has removed over 152 million ratings and reviews which were fake or misleading. The company not only looked after the App Store but also blocked 47000 apps on pirate storefronts.

The App Store team consists of over 500 members who closely study the app submission from developers around the globe. Per week, the team reviews approximately 132500 apps per week. In 2023, the team studied over 6.9 million app submissions from which 192000 apps could make it to the App Store, showcasing Apple's legitimacy and strict regulations. These measures are necessary to avoid fraud and threats as many apps are converted into pirate movie streaming platforms or illegal gambling apps. The company stated several reasons why the apps are rejected such as bait and switch activity, hidden or undocumented features, privacy violations, and others. Lastly, Apple also highlights that downloading apps outside of the App Store could risk users' privacy and make them vulnerable to scams and online fraud.

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First Published Date: 15 May, 13:35 IST
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