Apple faces millions of iPhone 14 Pro shortage ahead of festive season

    Apple is facing a shortage of up to 20 million units of iPhone 14 Pro variants due to the ongoing COVID lockdown in China.

    By: HT TECH
    | Updated on: Nov 30 2022, 16:09 IST
    iPhone 14 Pro Max: It is HERE, and we take a quick look
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    1/6 The iPhone 14 Pro Max brings a new 48MP main camera in addition to the new 12MP ultrawide camera and the same old 12MP 3X telephoto camera. The front 12MP camera has an autofocus lens system.  (Amritanshu / HT Tech)
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    2/6 The iPhone 14 Pro Max retains almost the same design as the iPhone 13 Pro Max. The Deep Purple colour variant is the new colour this here; we have got the Gold version with us. (Amritanshu / HT Tech)
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    3/6 The iPhone 14 Pro Max uses the new 4nm A16 Bionic chip that promises marginal performance gains over the A15 Bionic. AnTuTu scores show a performance gain of 28 percent in graphics and 19 percent in CPU. (Amritanshu / HT Tech)
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    4/6 iPhone 14 Pro Max has a 6.7-inch OLED display with a variable refresh rate of 1Hz-120Hz. The 1Hz mode allows for an Always On Display for the first time on an iPhone and you can see your widgets as well as wallpaper. Peak brightness levels go up to 2000 nits. (Amritanshu / HT Tech)
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    5/6 iPhone 14 Pro Max gets rid of the notch in favour of a pill-shaped Dynamic Island. Other than masking the cutouts, it changes shape to accommodate the icons and widgets. (Amritanshu / HT Tech)
    iPhone 14 Pro Max
    6/6 The iPhone 14 Pro Max starts at a price of Rs. 139,900 in India for the 128GB variant and goes up to Rs. 189,900 for the 1TB version.  (Amritanshu / HT Tech)
    iPhone 14 Pro Max
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    iPhone 14 Pro and iPhone 14 Pro Max facing stock shortage in millions. (Amritanshu / HT Tech)

    Apple faces a massive shortage of iPhone 14 Pro units ahead of the upcoming holiday season. Compared to the initial expectations, Apple is said to face a shortage between 15 million to 20 million units of the iPhone 14 Pro series. The iPhone 14 Pro and iPhone 14 Pro Max are said to be in huge demand ever since the launch, and Apple was struggling to keep up with the demand. The recent COVID lockdown in the city of Zhengzhou along with the labour protests have made the situation worse.

    Based on recent data from noted analyst Ming-Chi Kuo, it is said that Apple is now expected to ship only 70-75 million units of the iPhone 14 Pro and iPhone 14 Pro Max. This is a significantly huge number compared to initially assumed 6 million. While Foxconn is unable to meet the demand for the iPhone 14 Pro models, Kuo says that Pegatron and Luxshare ICT, who also manufacture iPhones for Apple, will pick up 10 percent of the iPhone 14 and 14 Pro orders, respectively. This is said to help with the shortage but the effects will be observed until late December.

    iPhone 14 Pro in mega shortage!

    The shortage is also going to worsen Apple's income in the Q4 2022. The iPhone 14 Pro and iPhone 14 Pro Max carry exorbitant price tags, and a reduction in the shipping units will affect the overall income.

    Moreover, with the economic recession expected to hit us hard, Kuo says that demand for the iPhone 14 Pro models is likely to fall, since not many people would like to settle for an ultra expensive iPhone when there is an economic uncertainty.

    As of now, the iPhone 14 Pro and iPhone 14 Pro Max are out of stocks in the US, while other markets are also witnessing a slump in stocks. The iPhone 14 Pro in India starts at a price of Rs. 139,900 for the base 128GB variant, while the iPhone 14 Pro Max costs an extra Rs. 10000. The Pro variants feature the new 4nm A16 Bionic chip, a 48MP main rear camera sensor, a new Dynamic Island, and a new Always On display feature.


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    First Published Date: 30 Nov, 15:36 IST
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