Apple faces next round in French probe into iOS 14 overhaul | Tech News

Apple faces next round in French probe into iOS 14 overhaul

Apple is set to be handed a preliminary decision from France’s antitrust authority after proposed changes to the way it collects iPhone users’ data sparked outrage among online advertisers.

By:BLOOMBERG
| Updated on: Aug 21 2022, 15:47 IST
Apple pointed to its previous comments on the privacy allegations, which it described as “patently false” and said “privacy is built into the ads we sell on our platform with no tracking.”
Apple pointed to its previous comments on the privacy allegations, which it described as “patently false” and said “privacy is built into the ads we sell on our platform with no tracking.” (Pixabay)

Apple Inc. is set to be handed a preliminary decision from France's antitrust authority after proposed changes to the way it collects iPhone users' data sparked outrage among online advertisers.

Wednesday's announcement could include an order for Apple to enter into talks with ad firms or even a demand for the U.S. tech giant to temporarily freeze its plans, according to people familiar with the case, who asked not to be named because the process isn't public.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
5% OFF
Apple iPhone 13 Pro Max
  • Gold
  • 6 GB RAM
  • 128 GB Storage
Apple iPhone 15 512GB
  • Black
  • 6 GB RAM
  • 512 GB Storage
12% OFF
Apple iPhone 13
  • Blue
  • 4 GB RAM
  • 128 GB Storage

The French authority hasn't concluded its probe and won't announce fines or any final ruling on Apple's planned iOS 14 software update, the people said.

Also read
Looking for a smartphone? To check mobile finder click here.

The move will come a day after CNIL, the French privacy regulator, said it is examining allegations that Apple's personalized advertising feature violates European Union privacy rules.

Apple declined to immediately comment on the upcoming antitrust decision, referring to an earlier statement on the investigation. The French competition authority also declined to comment on the content of the announcement.

Online advertising has attracted intense scrutiny from regulators in recent months as both Apple and Google roll out initiatives to curb user tracking which they say will improve personal privacy. Advertisers complain that losing the ability to track how ads prompt purchases will devastate ad revenue and give more control to online platforms.

Tick a Box

Advertisers have asked the French competition authority to call Apple into talks with the industry over its plans for users to tick a box to consent to data collection for its so-called identification for advertisers, or IDFA service on the iOS 14 software release due this year. App developers have historically used IDFA to help target users with ads and track the performance of ads across different devices.

On the privacy front, a lobbying group representing startups and venture capital firms, complained that Apple's personalized advertising feature -- which shows ads in the App Store, Apple News, and the Stocks app -- is based on users' data, but doesn't seek consent before sending targeted ads.

‘Insufficiently Informed'

Users are “insufficiently informed” about the use and the processing of their personal data, the group, France Digitale, wrote in a complaint submitted last week to CNIL, which was seen by Bloomberg News and confirmed by the privacy regulator.

CNIL said the privacy investigation could lead to requests for Apple to make adjustments to its system, become an in-depth probe with CNIL imposing sanctions or be dismissed.

Apple pointed to its previous comments on the privacy allegations, which it described as “patently false” and said “privacy is built into the ads we sell on our platform with no tracking.”

Regarding the antitrust case, Apple said in a previous statement that “with iOS 14, we're giving users the choice whether or not they want to allow apps to track them by linking their information with data from third parties for the purpose of advertising, or sharing their information with data brokers.” It said it had “received strong support from regulators and privacy advocates for this new feature.”

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 16 Mar, 21:03 IST
Tags:
NEXT ARTICLE BEGINS

Best Deals For You