Apple Music kicks off Stream Local initiative to support Indian musicians
Launched today, playlists across genres as well as albums of several Indian artistes will be features in addition to newly-released music
Apple Music has launched its new initiative 'Stream Local' today. Stream Local is looking to provide a platform for Indian music, including chart-toppers and newly-released titles. Some of the artists included under the initiative are Raftaar, Neha Kakkar, Armaan Malik, Darshan Rawal, The Earth Below, Sameer Rahat.
Playlists to be featured on Stream Local will include Badshah, Nucleya, The New India, Indian Independent Hits. Apple Music has also globally set up an advance fund of $50mn to support Indie music labels.
Tim Cook announced on Monday that the company will donate $10 million to the "One World: Together at Home" benefit, a COVID-19 fundraiser organised by Global Citizen and the World Health Organization (WHO) in collaboration with Lady Gaga.
One World: Together at Home will feature appearances by Alanis Morissette, Andrea Bocelli, Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan, and Stevie Wonder.
The event is slated to stream live on April 18 at 5PM PT (that's 5:30 AM India time, you can just watch it when you wake up).