Apple to begin iPhone trade-ins this month: report | HT Tech

Apple to begin iPhone trade-ins this month: report

Apple will start a program this month to allow users to trade their older iPhones for the newest model, Bloomberg cited people familiar with the plan as saying, a first for the company as it prepares to introduce a new version of the smartphone.

By:REUTERS
| Updated on: Jun 07 2013, 15:30 IST

Apple will start a program this month to allow users to trade their older iPhones for the newest model, Bloomberg cited people familiar with the plan as saying, a first for the company as it prepares to introduce a new version of the smartphone.


It has teamed up with Brightstar Corp, a mobile phone distributor that runs similar trade-in programs for carriers like AT&T Inc(T.N) and T-Mobile, to handle exchanges, Bloomberg cited the unidentified sources as saying on Thursday.

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Apple and Brightstar did not immediately return calls for comment.

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New iPhones with no wireless contract are priced starting at $649, depending on storage size. Demand is typically strong but investors worry that, as the U.S. market becomes increasingly saturated, smartphone purchases will slow sharply.

A trade-in program can help bolster demand for expensive new models, especially as arch-rival Samsung Electronics Co Ltd steps up an aggressive push to sell its own devices in the U.S. market.

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First Published Date: 07 Jun, 11:14 IST
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