# Asus launches new ZenFone Max at Rs.9,999 (HT Tech) > Asus’s India arm on Monday launched a new smartphone -- Zenfone Max -- priced at ₹9,999 # Asus launches new ZenFone Max at Rs.9,999 ## Asus’s India arm on Monday launched a new smartphone -- Zenfone Max -- priced at ₹9,999 Jan 04 2016, 17:10 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![image caption](https://images.hindustantimes.com/tech/rf/image_size_800x600/HT/p2/2016/01/04/Pictures/_cc401e5e-b2d7-11e5-9ceb-2d30c6caf0ea.jpg) Asus’s India arm on Monday launched a new smartphone -- Zenfone Max -- priced at Rs.9,999 (Asus) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT CORRESPONDENT Asus's India arm on Monday launched a new smartphone -- Zenfone Max -- priced at ₹9,999. The new phone, which comes with a 5,000 mAH battery, will be available at Asus exclusive stores and other retailers from second fortnight of January. Consumers can pre-book the phone starting Monday on Amazon.in and Flipkart.in. The Max, which has a 5.2 mm body, sports a 13-megapixel rear and five-megapixel front camera. Also read click here. "Timed perfectly with the new year, ZenFone Max takes our vision of providing luxury at an affordable price further. It combines a powerful battery with an innovative camera making it the perfect utility product for users who demand performance at all times," Peter Chang, region head - South Asia and country manager for ASUS India, said. The 4G-LTE enabled phone also comes with a ASUS TruVivid technology that supports better clarity, brightness and touch responsiveness. It is powered by a Qualcomm 8916 (Snapdragon 410) quad-core processor with 2GB RAM unit along with 16GB of internal memory expandable to 64GB. 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