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Highlights: Asus Zenfone Max, Zenfone Lite launched in India, prices start at 5,999

Asus on Wednesday launched two new phones, Zenfone Max and ZenFone Lite, in India. Priced under 10,000, both the phones will be available during Flipkart’s upcoming Festive Dhamaka sale. Asus’ Zenfone Max is priced at 8,999 but will be available at an introductory price of 7,499. Zenfone Lite will be available at an introductory price of 5,999 (official price 6,999). Reliance Jio is offering a cashback of 2,200 with the new phones. Asus Zenfone Lite comes with a 5.45-inch HD+ IPS display. The smartphone comes with Snapdragon 430 processor with 2GB of RAM. It features 16GB of built-in storage. Zenfone Lite features 13-megapixel and 5-megapixel cameras. Other specs include face unlock and 3,000mAh battery.Asus Zenfone Max comes with a 5.45-inch HD+ IPS display. It also runs on Snapdragon 430 processor with 3GB of RAM. It comes with 32GB built-in storage. It has 13-megapixel and 8-megapixel cameras. The phone is powered by a 4,000mAh battery.  Here are the highlights from Asus’ global event. 

By: KUL BHUSHAN
| Updated on: Jul 12 2020, 21:15 IST
Asus Zenfone Max, Zenfone Lite launched in India (Asus)

Asus on Wednesday launched two new phones, Zenfone Max and ZenFone Lite, in India. Priced under 10,000, both the phones will be available during Flipkart’s upcoming Festive Dhamaka sale.

17 Oct 2018, 02:02 IST

Overview

Asus' global event has concluded. The company has launched two new budget phones, Zenfone Max and Zenfone Lite. Stay tuned for our detailed launch report.

17 Oct 2018, 01:55 IST

Asus Zenfone Max: Full specifications

Asus Zenfone Max comes with a 5.45-inch HD+ IPS display. It also runs on Snapdragon 430 processor with 3GB of RAM. It comes with 32GB built-in storage. It has 13-megapixel and 8-megapixel cameras. The phone is powered by a 4,000mAh battery.

17 Oct 2018, 01:53 IST

Asus Zenfone Lite: Full specs

Asus Zenfone Lite comes with a 5.45-inch HD+ IPS display. The smartphone comes with Snapdragon 430 processor with 2GB of RAM. It features 16GB of built-in storage. Zenfone Lite features 13-megapixel and 5-megapixel cameras. Other specs include face unlock and 3,000mAh battery.

17 Oct 2018, 01:52 IST

Availability

Asus' new phones will be available soon during Flipkart's upcoming Festive Dhamaka Sale.

17 Oct 2018, 01:51 IST

Zenfone Max Price

Asus Zenfone Max will be available for 7,499 (introductory offer). The official price of the phone is 8,999.

17 Oct 2018, 01:49 IST

Price

Asus Zenfone Lite is priced at 6,999. The phone will be available during the festival season for 5,999. With Jio cashback offer, the effective price comes down to around 3,300.

17 Oct 2018, 01:48 IST

Schemes and discounts

Asus has partnered with Reliance Jio to offer 2,200 cashback on the new phones. It also comes with Flipkart's complete mobile protection as well. The Flipkart offer will be available at an introductory price of 99.

17 Oct 2018, 01:47 IST

Twin Apps

Asus' new phones come with “Twin Apps.” This essentially means you can dual accounts of apps like Facebook and WhatsApp on the phone.

17 Oct 2018, 01:45 IST

Bloatware

Asus' new phones run on ZenUI. The company says the new UI is very light and bloatware-free. It comes with just three apps like Facebook. It also takes a dig on Xiaomi for showing ads within the UI.

17 Oct 2018, 01:44 IST

Audio

Both Asus phones come with an AudioWizard for personalised audio experience. An “Outdoor Mode” that enhances sound quality despite ambience noise.

17 Oct 2018, 01:43 IST

Mobile Manager

Asus new phones come with a dedicated Mobile Manager platform. The hub features shortcuts to key tools like PowerMaster Battery Modes, Battery Saving, Notification Management, and Security and Permissions

17 Oct 2018, 01:41 IST

Battery

Asus Zenfone Lite comes with 3,000mAh battery whereas Asus Zenfone Max has 4,000mAh battery.

17 Oct 2018, 01:41 IST

Biometric sensors

Both the phones come with face unlock feature. Zenfone Max has fingerprint scanner as well.

17 Oct 2018, 01:40 IST

Camera

Asus Zenfone Lite has 5-megapixel camera on the front with LED Flash. It supports full HD video recording. Asus Zenfone Max comes with 8-megapixel front-facing camera with LED flash.

17 Oct 2018, 01:38 IST

Display

Asus Zenfone Lite and Zenfone Max come with 5.45-inch IPS display, 800:1 contrast ratio, HD+ display.

17 Oct 2018, 01:36 IST

Zenfone Max

Asus Zenfone Max comes with 2.5D glass, 82% screen-to-body ratio and weighs around 150 grams.

17 Oct 2018, 01:35 IST

Asus Zenfone Lite

Asus Zenfone Lite comes with 2GB RAM, 16GB built-in storage, and 256GB expandable storage.

17 Oct 2018, 01:33 IST

Low-end processor

Asus is using Qualcomm Snapdragon 430 processor on its new budget phones. Asus says it will be democratising octa-core processors on entry-level phones.

17 Oct 2018, 01:32 IST

Asus Zenfone Lite, Zenfone Max

Asus officially announces Zenfone Lite and Zenfone Max budget smartphones in India.

17 Oct 2018, 01:30 IST

Event kicks off

Asus' global event kicks off. Asus says it has added 15 new functions in Zenfone 5Z since its launch.

17 Oct 2018, 01:25 IST

Big battery

Asus claims its new phones will deliver up to two days of battery life. Note that Asus' Zenfone Max Pro M1 comes with a large 5,000mAh battery.

17 Oct 2018, 01:23 IST

Event to begin shortly

Asus' event will begin in a few minutes. According to the company's latest tweet, two new phones focused on performance will be launched.

17 Oct 2018, 01:16 IST

Zenfone Max Pro M2

Asus hasn't revealed the names of its new phones but speculations are the company will launch the successor to Zenfone Max Pro M1, a popular budget smartphone that competes with Redmi Note 5.

17 Oct 2018, 01:04 IST

Global launch

Asus says it will make a global announcement on Wednesday. This essentially means the phone will be first available in India before rolling out to other markets.

17 Oct 2018, 12:56 IST

Watch livestream

You can watch livestream of Asus' global launch event in India on YouTube. Click this link to watch the livestream. The event is scheduled to start at 1:30PM.

17 Oct 2018, 12:46 IST

New Redmi Note 5 rivals?

Asus' new phones are said to be priced under 10,000, a segment where Xiaomi is the leading brand. Asus' new phones are said to compete with Redmi Note 5 and Redmi 6 Pro smartphones.

17 Oct 2018, 12:34 IST

Octa-core processor

Asus will be launching two new phones with octa-core processors. Considering that the new phones will be targeted at the budget segment, Asus may have gone ahead with Qualcomm's Snapdragon 636 or 660 processors.

First Published Date: 17 Oct, 11:58 IST
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