Big Tech CEOs to defend their companies before US Congress by listing competitors

The four will testify to a panel of lawmakers investigating how their business practices and data gathering have hurt smaller rivals as they seek to retain their dominance, or expand.

This combination of 2019-2020 photos shows Amazon CEO Jeff Bezos, Apple CEO Tim Cook, Google CEO Sundar Pichai and Facebook CEO Mark Zuckerberg. On Wednesday, July 29, 2020, the four Big Tech leaders will answer for their companies’ practices before Congress at a hearing by the House Judiciary subcommittee on antitrust.  (AP)

The chief executives of four of the world's largest tech companies, Amazon.com Inc, Facebook Inc, Apple and Alphabet's Google , plan to argue in a congressional hearing on antitrust on Wednesday that they face intense competition from each other and from other rivals.

The testimony from Amazon's Jeff Bezos, Facebook's Mark Zuckerberg, Google's Sundar Pichai and Apple's Tim Cook, which was released Tuesday, portrays four chief executives who are looking over their shoulders at competitors who could render them obsolete.

Pichai argued that search - which Google dominates by most metrics - was broader than just typing a query into Google, and said he remained concerned about being relevant as people turn to Twitter, Pinterest or other websites for information.

"We know Google's continued success is not guaranteed. Google operates in highly competitive and dynamic global markets, in which prices are free or falling, and products are constantly improving," Pichai said in the prepared remarks.

The four will testify to a panel of lawmakers investigating how their business practices and data gathering have hurt smaller rivals as they seek to retain their dominance, or expand.

In his remarks, Bezos said Amazon occupies a small share of the overall retail market and competes with retailers like Walmart, which is twice its size. He also said the coronavirus pandemic boosted e-commerce businesses across the spectrum and not just Amazon.

Bezos also lays out how small sellers have succeeded on Amazon's third-party marketplace, a practice that has come under scrutiny from lawmakers.

In his prepared testimony, Zuckerberg argued that Facebook competes against other companies appearing at the hearing and against others globally.

Zuckerberg will also defend Facebook's acquisitions by saying the social media platform helped companies like WhatsApp and Instagram grow. Both are owned by Facebook.

He will also remind lawmakers of the competitive threat U.S. tech companies face from China, saying that China is building its "own version of the internet focused on very different ideas, and they are exporting their vision to other countries."

Zuckerberg also renewed Facebook's call for government regulation. He has previously called for more laws in areas where the company has been criticized - such as harmful content in social media, election integrity and privacy.

Apple's Tim Cook will tell the committee the company "does not have a dominant market share in any market where we do business. That is not just true for iPhone, it is true for any product category."

He will argue the company's "commissions are comparable to or lower than commissions charged by the majority of our competitors. And they are vastly lower than the 50 to 70 percent that software developers paid to distribute their work before we launched the App Store."