Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com | Tech News

Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com

Twitter, now known as X, shifts its web address to X.com officially, marking the completion of its rebranding process initiated by owner Elon Musk.

By: MD IJAJ KHAN
| Updated on: May 18 2024, 09:39 IST
In Pics: Your Twitter has been changed forever by Elon Musk
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
1/7 Twitter top officials fired: As soon as Musk took over Twitter, he fired the top executives including CEO Parag Agrawal, CFO Ned Segal, legal affairs and policy chief Vijaya Gadde. That was the first decision taken by Musk at Twitter. On Friday, Twitter also laid off 50 percent of its employees and Musk defended the step by saying that this is being done in an effort to place Twitter on a profitable path. (AFP)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
2/7 Charges for Blue Tick: Twitter users who want a verified account will now have to pay charges for the same as Twitter will now charge $8 for Blue Tick. Musk supported the decision by posting a number of tweets regarding the same. He believes the subscription fee will give Twitter 'a revenue stream to reward content creators' while the company will not have to depend on advertisers. (REUTERS)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
3/7 Twitter Content Moderation Council: Twitter will set up a content moderation council with widely diverse viewpoints. The council will be accountable for all main content-related decisions. (AFP)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
4/7 Advertisers: General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are some of the corporate companies who have distanced themselves from Twitter. Several advertisers have suspended ad spending on Twitter altogether. (REUTERS)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
5/7 Changes to Twitter's homepage: Musk requested that users who have logged out of Twitter and visit the homepage of Twitter's site to be redirected to the Explore page which shows trending tweets and news stories, according to a report by Verge. (REUTERS)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
6/7 Vine: Musk put up a poll on Twitter asking people if he should bring back Vine. (AP)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
7/7 Removal of Days of Rest: Days of Rest has been removed from the calendars of the Twitter employees. It can be known that the Days of Rest refers to the monthly days off to let employees rest and recharge. (AP)
 Elon Musk's X completes transition, now officially redirects from Twitter.com to X.com
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Twitter is now X.com, marking the completion of Elon Musk's rebranding effort for the social network. (@elonmusk)

Twitter, now officially rebranded as X, underwent a significant shift today, changing its web address from Twitter.com to X.com. This move finalises a transformation process that began almost a year ago. Back in July 2023, Elon Musk, the owner of the social network, decided to rename it as X, a symbolic letter with strong ties to the tech mogul's history since 1999. Musk acquired Twitter in a monumental $44-billion deal in October 2022.

Transition Completes: Twitter Becomes X.com

The transition to X.com marks a pivotal moment for the former Twitter platform. Users attempting to access Twitter.com will now find themselves redirected to Musk's preferred domain, or so they should. However, as of now, the redirection experience varies depending on the browser used and the user's login status.

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A notice displayed at the bottom of the X login page reassures users that while the URL is changing, their privacy and data protection settings will remain unchanged, The Verge reported

A Long-Awaited Change: X.com Takes Over

This change in domain has been one of the more cumbersome aspects of Elon Musk's rebranding initiative. Despite many elements of X adopting the new branding early on, such as its official account, mobile apps, and subscriptions, the platform's URLs remained rooted in Twitter.com until now.

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The transition process began as early as August of the previous year, when some users discovered x.com links within X's iOS app. However, this gradual shift has presented opportunities for phishing attacks, as highlighted by security expert Brian Krebs.

Elon Musk's connection to the x.com URL dates back to 1999 when he launched a business under that name, later merging it with what would become PayPal. Now, Musk envisions the modern incarnation of X as an "everything app" akin to WeChat.

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One of X's features, Threads, has experienced notable growth over the past year. Meta CEO Mark Zuckerberg reported in April that Threads boasts over 150 million monthly active users, a significant increase from previous figures. Additionally, Threads has begun testing a new web interface reminiscent of TweetDeck, a social media dashboard that Musk rebranded as X Pro last year, bringing it behind a paywall.

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First Published Date: 17 May, 14:39 IST
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