Facebook testing TV-like auto-play videos for mobiles

Facebook is reportedly testing auto-play videos for its mobile version, in a bid to provide customers with TV-like video ads. The report said that the auto-play videos will work on Facebook's mobile apps for smartphones running Google's Android software and Apple's iOS software.

By:ANI
| Updated on: Sep 14 2013, 11:06 IST
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Facebook is reportedly testing auto-play videos for its mobile version, in a bid to provide customers with TV-like video ads.


The social media giant, on its official blog posted that the videos will be silent when they appear in a Facebook user's newsfeed but expand and play the audio when clicked.

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However, only those videos, which are posted to the site by individual users, celebrities or musicians, will have the auto-play function during the test but the company said that it would explore to bring this feature to marketers in the future, stuff.co.nz reports.

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Facebook is speculated to charge brand marketers 1 million dollars to 2.4 million dollars to show 15-second auto-play video ads on its social network.

The report said that the auto-play videos will work on Facebook's mobile apps for smartphones running Google's Android software and Apple's iOS software.

Facebook spokeswoman Momo Zhou said that during internal tests, the auto-play ads did not seem to significantly reduce battery life and the videos stop playing once a user scrolls past them in the news feed.

The report further added that the auto-play will work only with videos that users upload directly to Facebook and those from external websites such as YouTube will not work with the auto-play feature in the test and users also have the option of switching off the feature.

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First Published Date: 13 Sep, 11:03 IST
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