Flipkart gets support for Gujarati | HT Tech

Flipkart gets support for Gujarati

With the addition of Gujarati, the Flipkart app is now available in eight Indian languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Odia.

By: HT TECH
| Updated on: Apr 09 2021, 16:30 IST
Flipkart
Flipkart (REUTERS)

Flipkart today announced support for Gujarati on its platform. The Indian e-retail platform said that the move is a part of its vision to make online commerce more inclusive and accessible for Indian language users.

The company said that it is offering an end-to-end Gujarati experience by utilising a judicious mix of translation and transliteration of over 5.4 million words on the platform. Flipkart said that it is offering everything from display banners to category pages and product descriptions in Gujarati. It is also offering terms such as EMI, delivery, filter, cart and OTP in the newly introduced language on its platform. The company said that instead of simply translating them to enable better resonance with the native experience.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
34% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

“We're excited to introduce Gujarati on our platform...In a little over 1.5 years, Flipkart has expanded its vernacular universe to eight languages covering 80% of the official languages spoken across the country. With Gujarati, we are further doubling down on our efforts in bringing a natural language experience to millions of our users and creating a shared value for millions of our customers, sellers, artisans and ecosystem partners across the country,” Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart said on the occasion.

Also read
Looking for a smartphone? To check mobile finder click here.

Flipkart has been steadily introducing support for Indic languages on its platform. Last month, the company introduced support for Bengali and Odia on its platform. Prior to that, the company introduced support for the Marathi language on its platform back in January this year. Last year, the company introduced support for Tamil, Telugu and Kannada on its platform. With the addition of Gujarati, the Flipkart app is now available in eight Indian languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Odia.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 09 Apr, 16:30 IST
Tags:
NEXT ARTICLE BEGINS