Google, adtech firms targets of fresh EU privacy complaints | HT Tech

Google, adtech firms targets of fresh EU privacy complaints

Since 2018, complaints have been filed in 15 EU countries over real-time bidding systems, the core of today's online advertising industry, for allegedly breaching Europeans' privacy rights.

By:REUTERS
| Updated on: Dec 10 2020, 17:34 IST
Google has said it has already implemented strong privacy protections in consultation with European regulators and is committed to complying with the GDPR, the landmark EU data protection regulation which came into effect in 2018.
Google has said it has already implemented strong privacy protections in consultation with European regulators and is committed to complying with the GDPR, the landmark EU data protection regulation which came into effect in 2018. (via REUTERS)

Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process.

Since 2018, complaints have been filed in 15 EU countries over real-time bidding systems, the core of today's online advertising industry, for allegedly breaching Europeans' privacy rights.

You may be interested in

MobilesTablets Laptops
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
24% OFF
Google Pixel 128GB
  • Black
  • 4 GB RAM
  • 128 GB Storage
36% OFF
Google Pixel 2 128GB
  • Kinda Blue
  • 4 GB RAM
  • 128 GB Storage
Samsung Galaxy S23 5G
  • Green
  • 8 GB RAM
  • 128 GB Storage

The method is used by Google and member companies of the Interactive Advertising Bureau (IAB), a standards and lobbying group for the global online advertising industry representing more than 650 media and technology companies.

Also read
Looking for a smartphone? To check mobile finder click here.

The Berlin-based Civil Liberties Union for Europe, the UK-based Open Rights Group and freedom and human rights group the Panoptykon Foundation coordinated complaints from digital and human rights groups in Croatia, Cyprus, Greece, Malta, Portugal and Romania to their national privacy watchdogs.

"Today, more civil society groups are saying enough with this invasive advertising model and are asking data protection authorities to stand up against the harmful and unlawful practices they use," Orsolya Reich, Liberties' senior advocacy officer, said in a statement.

Also Read: French watchdog fines Google, Amazon for breaching cookies rules

The group urged the privacy bodies in the six countries to team up with lead supervisory bodies in Ireland and Belgium, which are looking into similar complaints.

"A joint investigation is necessary here, as real-time bidding functions in the same way across borders and produces the same negative effects in all EU member states," the group said.

Google has said it has already implemented strong privacy protections in consultation with European regulators and is committed to complying with the GDPR, the landmark EU data protection regulation which came into effect in 2018.

The IAB earlier this week rejected a preliminary report by the Belgian data enforcer, saying it showed a fundamental misunderstanding of its standard used by companies to comply with GDPR rules.

Real-time bidding systems are based on collecting people's browsing history, which may reveal intimate personal data, which are then broadcast to hundreds or thousands of companies so they can auction and place ads. Consumers' consent is not sought.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 10 Dec, 17:34 IST
Tags:
Trending:
NEXT ARTICLE BEGINS

Best Deals For You