Google cracks down on clickbait ads, removes 600 apps from Play Store | Tech News

Google cracks down on clickbait ads, removes 600 apps from Play Store

According to Google, one area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app - for example, out-of-context ads from an app not currently in use.

By: INDO ASIAN NEWS SERVICE
| Updated on: Aug 20 2022, 19:30 IST
Google removes from apps from Play Store.
Google removes from apps from Play Store. (REUTERS)

Google has removed nearly 600 "disruptive" Android apps from its Play Store, along with banning their developers who tricked users to click on ads.

According to the company, one area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app - for example, out-of-context ads from an app not currently in use.

You may be interested in

MobilesTablets Laptops
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
24% OFF
Google Pixel 128GB
  • Black
  • 4 GB RAM
  • 128 GB Storage
16% OFF
Google Pixel 7 Pro 5G
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Samsung Galaxy S23 5G
  • Green
  • 8 GB RAM
  • 128 GB Storage

"This behaviour violates Google policies, so Google removes these apps from both AdMob and Play Store," the company said in a statement late Thursday.

Also read
Looking for a smartphone? To check mobile finder click here.

"Our investigations are ongoing and when we find violations we will continue to take action," Google added.

According to Scott Spencer, VP, Product Management, Google Ads, one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike.

"Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies," said Spencer.

In 2019, Google removed tens of thousands of apps and developers that were found to be in violation of its policies.

"Taking corrective action was an imperative step in protecting advertiser dollars, leveling the playing field for legitimate publishers, and removing bad app experiences for users," said the tech giant.

As industry regulations evolve, Google is providing tools for app publishers to manage their compliance strategy, maintain user trust, and minimise the risk of losing revenue.

"Android is making fundamental platform changes to minimise interruptions in app experiences and keep the user more in control of what's shown on their screen," informed Google.

In addition to fighting ad fraud, the Google Play and Ads teams both announced new steps to help ensure that ad content served in apps for children is appropriate for their intended users.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 21 Feb, 11:06 IST
NEXT ARTICLE BEGINS
Not sure which Mobile to buy? Need help?