# Google faces ‘very large’ EU advertising probe, Vestager says (HT Tech)

> Source: https://tech.hindustantimes.com/tech/news/google-faces-very-large-eu-advertising-probe-vestager-says-71615568750842.html

[Latest Tech News](https://tech.hindustantimes.com/) [Tech](https://tech.hindustantimes.com/tech) [Tech News](https://tech.hindustantimes.com/tech/news) Google faces ‘very large’ EU advertising probe, Vestager says 

# Google faces ‘very large’ EU advertising probe, Vestager says

## Technology “is really a high priority for us because what has happened over these last 12 months has changed a lot of habits,” Vestager told an online event Friday.

Updated on: Mar 12 2021, 22:37 IST

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Google. 

### By BLOOMBERG

European Union Competition Commissioner Margrethe Vestager said Google faces a “very large investigation” into its advertising business, adding a new front to a decade-long antitrust battle.

Technology “is really a high priority for us because what has happened over these last 12 months has changed a lot of habits,” Vestager told an online event Friday.

Vestager’s investigation into the “Google ads ecosystem” is one of series of tech probes she cited, including investigations into Apple Inc.’s app store and payment system, Facebook Inc.’s marketplace and data. Her most advanced investigation into Amazon.com Inc. focuses on how its control of seller data may be “dramatically reducing the risks of Amazon retail compared to the risk” run by traders on the platform

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Regulators gathered information in January on Google’s practices in the “advertising technology value chain” according to questionnaires sent to publishers and ad firms. The EU has been examining Google’s data practices since 2019 and has widened the scope to look at Google’s plans to phase out third-party cookies, which the U.K.’s antitrust authority is investigating amid complaints from publishers.

**Also read:**[Facebook, Google fight bill that would help the US news industry](https://tech.hindustantimes.com/tech/news/facebook-google-fight-bill-that-would-help-the-us-news-industry-71615558958058.html)

“We will use every tool that we have to the fullest” with antitrust action necessary “to make sure that the marketplace is fair,” Vestager said on the event organized by the European retailers’ association, EuroCommerce.

Google didn’t immediately respond to a request for comment on Vestager’s remarks.

Vestager previously said she’s taking a keen interest in Google’s advertising business in order to “fully understand” it and respond to people who “are uncomfortable as to how it works.” She said in January she didn’t know if regulators would open a formal probe to scrutinize the issues more deeply.

The Dane has already fined Google more than $9 billion euros after three earlier antitrust investigations found the company breached the law over its shopping service, Android mobile phone operating system and advertising business. Regulators have also looked at the company’s travel and local search services.

*Written by Aoife White.*

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First Published Date: 12 Mar, 22:37 IST

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[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside](https://tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html)

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## Gaming

[₹20000 you should consider"> sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ₹20,000," /> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Top 5 gaming monitors under ₹20000 you should consider](https://tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off](https://tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges](https://tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Shade Silver free on Steam for a limited time: Here’s how to get it](https://tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak](https://tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html)
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## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

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### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![](https://images.hindustantimes.com/tech/img/2025/04/16/414x233/ScreenshTV_1744803291290_1744803314121.png) 

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![](https://images.hindustantimes.com/tech/img/2025/04/15/414x233/Apple_Intelligence_1744705908242_1744705908517.jpg) 

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

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