Google offers glimpse into web searches | HT Tech

Google offers glimpse into web searches

Google Inc offered a detailed glimpse into its secret process of ranking Internet websites on Monday, publishing for the first time a list of recent tweaks to its closely guarded search algorithm.

By:REUTERS
| Updated on: Nov 15 2011, 13:54 IST

Google Inc offered a detailed glimpse into its secret process of ranking Internet websites on Monday, publishing for the first time a list of recent tweaks to its closely guarded search algorithm.

While less than revelatory, the details published on Google's official blog mark a departure for the Internet search leader, as antitrust regulators investigate claims that the company's search process might be biased toward its own business and operations.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
34% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

Google makes about 500 changes to its search formula every year. In Monday's blogpost, it described 10 recent changes ranging from how it treats Web searches in less-common languages - such as Swahili - to refinements around the way it displays results.

Also read
Looking for a smartphone? To check mobile finder click here.

For a rundown of the changes, click:

here

Google has outlined tweaks to its search methodology previously, but Monday's blogpost is the first time it has offered this level of detail on a series of adjustments.

The U.S. Federal Trade Commission, which investigates violations of antitrust law, is looking into complaints that Google's search results favor the company's other services, among other issues.

Analysts say Google, which runs an estimated 69 percent of Web searches worldwide, can make or break a company depending on its search ranking.

Google hired 12 lobbying firms this summer in the wake of the FTC probe, after previously hiring six other lobbying firms.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 15 Nov, 12:56 IST
NEXT ARTICLE BEGINS